
On August 17th, the national enterprise credit information publicity system was officially unveiled, revealing a big change that shocked the industry: Evergrande Group, once a real estate giant, announced that its chairman Xu Jiayin would no longer serve in that position, and at the same time, Ke Peng also unloaded the general manager, legal representative and other multiple positions. In this wave of personnel changes, Zhao Changlong stood out, not only took over the post of chairman, but also served as general manager and legal representative of the role, in addition, he is also an executive director of Evergrande Real Estate and vice chairman.
Once the news of Xu Jiayin's departure came out, it immediately made waves in the financial market, and the stock price of Evergrande system shook, which also reflected the market's concern about Evergrande's future prospects. However, Evergrande said that the personnel adjustment is only a routine change after the termination of the company's return to the A-share program through the shell of deep housing A, and does not involve specific management structure and equity changes. At present, Hui Kayan still maintains his influence as the chairman of the board of directors of Evergrande Group and the actual controller of Evergrande Real Estate Group.
Looking back at the history, Zhao Changlong had served as the chairman, general manager and legal person of Evergrande Real Estate Group until August 2017. Later, Evergrande Group established Evergrande Real Estate Group in order to return to the A-share market with a shell, carried out shareholding reform, and established a board of directors, and Xu Jiayin thus served as the chairman of the board of directors, all of which was necessary for the reorganization and listing of Deepfang. Now, with the termination of the shelling program, Xu Jiayin is no longer required to serve as chairman of Evergrande Real Estate Group, and Zhao Changlong has returned to the position. At the same time, Bloomberg recently reported that Evergrande, which has recently fallen into a liquidity crisis, has obtained loan extensions from a number of banks, and the pressure on its capital chain is expected to be temporarily eased.
Evergrande Real Estate Group's series of changes and the market's reaction to it can't help but remind people of the status quo of China's real estate. In August last year, the Ministry of Housing and Construction, the central bank called a meeting of real estate enterprises put forward three regulatory requirements, commonly known as the "three red lines" - excluding the advance receipts after the gearing ratio shall not be greater than 70%, the net gearing ratio shall not be greater than 100%, the cash and short-term debt ratio shall not be less than 1 times. According to the number of red line, real estate enterprises are divided into green, yellow, orange, red four. A full year later, many real estate enterprises have implemented a series of measures to reduce leverage, Chinese Super League fans are surprised to find that if you look backwards at the "Top 50 listed real estate enterprises 'three red lines' list", you will find a lot of familiar business names.
Despite the fact that China's working soccer salons have neutralized their names, the names of the main funders and title holders have not yet been forgotten by fans. Of the five red-file real estate companies that exceed all three red lines, four are parent companies of Chinese Super League salons. As a model of small business, Fortune's Guangzhou City Salon has stuck to this business strategy for years. After sending away Zahavi, who kept asking for a salary increase, Guangzhou City continued to seek cost-effective, new Gilherme quickly played a soccer that suited the team's style, Guangzhou City and "salted vegetables to make the flavor of the roast goose". With the fourth place in Guangzhou, Guangzhou City has entered this season's Chinese Super League title contenders group, which can be said to be a kind of reward for Guangzhou City's management style of keeping expenditure within the limits of revenues.
Huaxia beautiful suffered from the crisis of the broken capital chain for a long time, Hebei team facing financial problems has long been no secret. In the face of adversity, the team took the "broken arm to survive" strategy, the beginning of the season sold Toure, Renhang, Luo Senwen and other players, the second transfer period, Malcolm and Paulinho two foreign aid was also sold by the team. Although the team has a wage problem, but the plight of the Hebei team to a certain extent inspired the cohesion of the players, in the retention of Yin Hongbo, Wang Qiuming and Zhang Chendong, such as the local core of the foundation, the team and through the loan to maintain the fighting force, coupled with the head coach Kim Jong-woo's coaching, the Hebei team in the many external difficulties under the interference of the success of the Hebei team into the group of the title chase, I'm afraid that the team is still more to show more of the dressing room of the team's unity. The unity of the team's locker room is more than anything else. However, there is a prerequisite for gritting one's teeth and living a hard life, that is, to taste the sweetness after surviving the bitterness. Hebei team team so hard, part of the motivation is to hope that the relevant departments can see the team is now facing the plight of the early treatment of Hebei team facing the survival of the crisis. After all, the players also want to live, a bitter is not a long-term solution.
As for Guangzhou, there have been no shortage of rumors circulating in public opinion lately surrounding the team's parent company, Evergrande. However, the operation of Guangzhou Salon is still smooth. This season, the Guangzhou team has become the reality of "only out but not in", can not return to China's Baota combination has returned to the team, Zeng Cheng, Feng Xiaoting, Gao Lin (2020 season to return to the team) and other meritorious veterans have transferred, leaving a group of naturalized players and young players in the leadership of Cannavaro to fight, the Guangzhou team to complete the "all Chinese class" commitment, in the service of the country's support, the team will not be able to return to China. The Guangzhou team has fulfilled the promise of the "all Chinese class", and the performance is basically in line with the outside world's expectations of them, while raising soldiers for the country. However, it is also an indisputable fact that the Guangzhou team is much more low-key than in previous years. Accordingly, the pressure on the shoulders of the manager is also much smaller.
In contrast, several other salons, despite the existence of different degrees of financial problems, but at least have entered the championship group, only Shanghai Shenhua's reinforcement is not small, but after the first stage can only enter the relegation group. If you compare the team's strength on paper, Shenhua should have been one of the competitive teams in the Chinese Super League this season. Halfway through the first stage, Shenhua's results are not satisfactory, fans generally believe that the old manager Cui Kangxi is too stubborn, unwilling to change, failed to play the team's fighting strength. After a wave of 4 rounds of unbearable, Cui Kangxi left his post, but Shenhua still did not play any content of the game, and was eventually blocked by the Beijing Guoan outside the door of the group of title contenders. In a way, Shenhua's reinforcements are not small, but the available new recruits are basically veterans in their 30s. Perhaps according to the league's regular one-game-a-week schedule, Shenhua's lineup will be more competitive, but this season's unusually dense schedule maximizes the disadvantage of Shenhua's veterans in terms of physical recovery. Now, Shenhua's early fall is also a kind of inevitable.
And it's easy to see from Shenzhen's reinforcement efforts that they are in a stronger financial position than the vast majority of their Chinese Super League rivals. However, it should be noted that the Shenzhen team's strength in the transfer market, but also from the local government departments in the policy and economic support. The general situation now is that many real estate companies are trying to reduce leverage and debt. As a business in the "non-performing assets", soccer salon can appreciate the value of assets, entrepreneurs naturally have a number in mind. Let a person feel a little comfort is that now there is no real estate background of the salon because of financial problems and do the "hands off the cupboard", like when the Suning Salon directly closed, let the players to find their own way out. However, it is certain that the real estate giants under the salon decline has been an indisputable fact.
Now look, the Chinese Super League "real estate market", has come to an end. Shandong Taishan, Changchun Yatai, the two state-owned background of the salon this season arranged the top of the standings of the two regions, to a large extent, pointed out the development trend of China's work soccer for some time to come. That is the state capital continues to enter the field, salon equity diversification.
In most of China's work salon equity structure is relatively single background, the holder of the withdrawal of the salon will form a huge impact, difficult to find the next home salon was forced to swallow the bitter fruit of the closing. To this end, the State General Administration of Sports previously issued a national soccer development on the construction of key cities to carry out the work of the guiding opinions, will be in accordance with the "government supervision, the main body of the enterprise, the community to participate in the market operation" principle, to build the state-owned enterprises, private enterprises, social organizations, individuals and other investment subjects to participate in the multi-purpose investment model. Pilot exploration of salon membership, fund investment and other forms of equity diversification model. In order to avoid the salon owner to withdraw funds, the team can not find the next home can only close the tragedy.










