On the evening of July 27, the women's football group stage, China's team with a score of 2:8 defeated the Netherlands, the results of this game is regrettable, but also let a small sponsor heartbroken. The game maker, which originally hoped to boost downloads and revenue with the Olympic wind, found that the heat was not as high as expected.
On July 20, Moore Manor Games joined hands with China's women's soccer team and became one of the sponsors. Immediately after, the official release of a support MV rainbow rainbow clanging rose. During the period from July 23 to August 5, Moore Manor players also have the opportunity to receive Clanging Rose seeds, points, and even exclusive soccer uniforms and soccer furniture.
As the maiden IP of Taomee.com, Moore Manor has been launched as a web game since 2008, attracting nearly 50 million post-95 players. However, in 2014, the decline of the web game, Moore Manor project team was disbanded, Taomee also two years later delisted. This year, Taomee revitalized, June 1, online by the original team R & D Moore Manor handheld game, issued by the Thunder Games agent.
The newly-launched Moore Manor has been enhanced in terms of visual and scene richness, and also introduced mini-games such as connect-the-dots, bubble dragons, and swimming competitions, as well as a rich dress-up system. Due to the large number of young users, it once became a hot topic among young people.
Within a week of going online, Moore Manor's downloads broke through and the microblogging hot searches continued. However, after the heat, the download volume and revenue show a downward trend. Data show that in the first half of June, the average daily downloads on the iPhone side were more than 400,000, and after July 8, the average daily downloads were less than 30,000
With revenues slumping, Moore House had to take action. Following in the footsteps of the Olympics, it entered into a cross-dimensional partnership with the country's women's soccer team in a bid to turn things around. One of the reasons for choosing to cooperate with the women's soccer team is due to the high degree of fan overlap. Moore hand tour program marketing manager grain said, the game female users accounted for 60%, mainly are 18-25 years old young users, and women's soccer fans highly overlap.
After the news of sponsoring the women's soccer team, Moore Manor's revenue and downloads are still on a downward trend. The data shows that the download volume of iPhone dropped from 25,000 on the 20th to 15,000 on the 25th in the past week, and the income dropped from 104,000 yuan on the 20th to 41,000 yuan on the 25th. As of July 26, 76% of the progress of the "Football Bloom" series has been completed.
Trying to get out of the gloom on the back of women's soccer fever, time is running out for Moore Manor.
