With the wave of name changes sweeping across the country, much of the public's attention has been focused on things like

national security

and Shenhua, and other established clubs, or Guangzhou and Harbor

China Super League (soccer league)

Newcomers, but little noticed outside the spotlight, a team born on the shores of the Bohai Sea, long dormant, quietly submitted an application for a name change.

On January 21, 2021, the State Industrial and Commercial System announced that Qingdao Zhongneng officially changed its name to Qingdao Hainiu.

Manatee, carrying the soccer dreams of countless Qingdao fans, has stood at the starting point of a new journey again after 20 years of wind and rain.

On May 10th, 2021, Qingdao Manatee 28th Anniversary Celebration was held under the theme of "Inheritance", "Greetings" and "Wishes", where more than 400 people gathered to look back and look forward to the future. Looking forward to the future.

璀璨

In 1992, China's soccer ushered in a historic turn - the Hongshankou Conference was held, and professionalization became a new direction for the development of national football.

The following year, Qingdao Sea Cow Football Club was born on the fertile soccer land of Jiaodong Peninsula.

In the next ten years, Qingdao Hainiu was always a force to be reckoned with in the national soccer field, despite the fact that they shuttled between A-A and A-B leagues.

At the end of 2004, Yizhong Tobacco decided to transfer all the shares of its Qingdao Yizhong Manatee Football Club, and Qingdao, the "soccer city", was faced with the prospect of having only one soccer team left.

China Super League (soccer league)

The team moved out of the predicament. After the coordination of Qingdao Municipal Government and Sports Bureau, Qingdao Zhongneng Group Co., Ltd. signed an agreement with Yi Zhong Group, which transferred Qingdao Yi Zhong Hainiu Football Club to Zhongneng Group.

From then on, Qingdao Hainiu stepped into the Zhongneng era.

Thanks to soccer, Zhongneng has transformed from a local private enterprise to a national famous brand. At the same time, it has also contributed to Qingdao soccer.

Since its establishment in 2004, Zhongneng Group has invested more than 1.3 billion yuan in Qingdao's soccer business, dedicated nearly 400 high-level matches, and represented Qingdao for nine consecutive years.

China Super League (soccer league)

The league has gradually established the medium and long-term development plan of "building a century-old club and reviving Qingdao Football City", as well as the civilized faith of "fighting for Qingdao", and has become one of the few clubs in China that have invested in soccer for the longest period of time.

Over the past decade, many players have come out of CND as internationals playing for their country.

Qu Bo, a young man who had shown his agile figure in the World Youth Championship in Argentina, let many Chinese fans see the hope of the national soccer team with his agile shot when facing the Pampas Eagle. 2002 World Cup in Japan and South Korea, his young face impressed people.

The name Qu Bo is inextricably linked with Qingdao Zhongneng and Qingdao soccer. He is a flag of Qingdao. From the 2000 season to the 2009 season, Qu Bo used the best ten years of his life to write a legend with Qingdao soccer, and also established an unbreakable love with this city.

Jiang Ning, the supernova out of Qingdao's soccer scene, became the darling of the spotlight at the age of 20 when he scored a hat-trick on the Chinese Super League stage. In Qingdao, the soccer town, Jiang Ning also on the stage of the national youth, national Olympic Games, the national football team. 2016 World Qualifier against the Maldives, Gao Hongbo returned to the national football team's debut, Jiang Ning stood up to the pressure and again played a hat-trick, the national football team to qualify for the Round of 12 to keep the hope of the 2020 season, the drifted away for many years, Jiang Ning chose to return to Qingdao.

Besides Qu Bo and Jiang Ning, Yao Xia, Lv Gang, Zhou Ting, Mao Jianqing, Zhao Peng and other famous players have left their own chapters in Qingdao Zhongneng. Nearly 100 players from Chinese Super League, Chinese League One and Chinese League Two clubs, such as Liu Jian, Zheng Long, Zou Zheng, Liu Zhenli, Wang Ziming, Zhong Yihao, etc., are all from the youth training of Zhongneng.

Although Zhongneng has been temporarily relegated to the second division due to various reasons, the club started early, has a good background and experience, and has a long-term development plan, and still maintains a strong upward momentum and the expectation of returning to a high-level league.

hold a fortified position

Zhongneng has been sticking to the stage of soccer for decades without the support of President Qiao Weiguang.

As a native of Qingdao, Qiao Weiguang has a passion for soccer that no other soccer player has ever had. 1978, at the age of 8, Qiao Weiguang was selected to play soccer at the Hai Bo He Junior Sports School, and became a soccer player, and at that time, he was crazy about soccer and considered becoming a soccer star when he grew up to be his only pursuit. However, at the age of 15, due to various reasons, Qiao Weiguang, who had practiced sports for 7 years, had to leave the school. Although there was a period of time when he was very distressed, he soon got rid of it, and put all his energy into his normal studies, and eventually became a leader among his peers on this path.

In 2004, Qingdao's soccer was at the point of survival when the Yizhong Group was ready to withdraw from the game. Zhongneng Group stepped forward and took over the baton of Qingdao soccer, so that this national soccer town did not lose the light of the torch.

Over the past ten years, Zhongneng with the ups and downs of this team, during which there have been seven games undefeated, topped the table of the high light, but also had relegation relegation loss, but also had the idea of quitting. But Qiao Weiguang still carried the pressure, leading this team through the vicissitudes of life to continue to move forward.

Qiao Weiguang said, "Joining hands with Qingdao soccer makes the growth of Zhongneng Group seem more meaningful and makes him personally feel spiritually rich. Through the 'marriage' with soccer, the popularity and reputation of Zhongneng Group has been significantly improved, and soccer has become one of the most shining business cards of the group."

Now, Zhongneng is not only an enterprise operating professional soccer, but a diversified private enterprise group involved in sports, culture, tourism industry, new energy and resource recycling industry, automobile after-market and other fields, with more than 3,000 employees, total assets of more than 6.5 billion yuan, and the brand value of "Zhongneng" reaches 3.05 billion yuan. The brand value of "Zhongneng" reaches 3.05 billion yuan.

As an entrepreneur with a soccer player's background, Qiao Weiguang has a clear positioning for Zhongneng and Qingdao Hainiu. Compared with the model of real estate or state-owned enterprises relying on state-owned funds to develop soccer, Zhongneng, as a grassroots club invested and operated by private enterprises, is a typical representative of social forces running sports. Its youth training and development model, with youth popularization as a prominent feature and "combining popularization and promotion, combining sports and education, combining culture and competition, and joint efforts of the government, schools and society" as the main feature, has been praised by the industry, and Xinhua News Agency has organized internal research three times to affirm it, and CCTV, People's Daily and other national major media have also continued to give attention and coverage and report. CCTV, People's Daily and other national media also continue to pay attention to and report.

Since its establishment, Zhongneng has always attached great importance to youth training, with U9-U19 teams of all ages, a total of 6 teams representing the club and Qingdao FA to participate in the National Youth Super League matches and FA Cup matches of all ages, and more than a hundred school soccer cooperative schools, which is one of the few working clubs in the country with a perfect youth training system.

It is believed that in the near future, one by one, the new stars of the national soccer team will rise from this fertile land of Qingdao and become the new hope of the national soccer team.

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