Recently, China's soccer "female Messi" Wang Frost holding the fighting rabbit dolls, in the young people set off a wave of fever, become the object of collective grass. However, little-known is that the source of these cute dolls is a creative enterprise in Hangzhou Qiantang New District - Hangzhou asked the child cultural creativity Co.
"Recently we specially prepared 48 Fighting Series dolls to be sent to the hotel where our women's soccer team stayed in Suzhou to cheer up the women's soccer girls in preparation for the Tokyo Olympics." Ask the children's staff proudly introduced the doll products by the women's soccer players love, the whole company is very excited, and hope that more netizens can learn about their products.
As a matter of fact, our women's soccer team is not the only celebrity who owns the Ask the Boys doll. Wu Yifan, Li Jiaqi and others also own the same dolls. So, how come these dolls can fire out of the circle and become the new favorite of young people?
Ask Child has recognized the needs of young people and integrated the national culture into their product design. For example, their core target group is young people between the ages of 18 and 30, who need spiritual comfort after a busy day at work. Ask Child doll is no longer just a doll for them, it means a sense of security and even spiritual inspiration. According to the relevant person in charge of the enterprise, ask the child very much focus on the Chinese traditional elements into the design and production of fabric dolls. Last year, during the Hangzhou Cultural Expo, ask the child with fighting rabbits, fighting bears, wooden cow flow horse dolls built net red wall, attracted many visitors to take pictures.
In response to the new consumer demand of young people, enterprises such as Ask Child have launched cute products to lead the cute economy. In addition to Ask Child, enterprises such as Jiuyang Small Home Appliances, Plaything Realization Volunteer, and Wang's Hand Creation are also innovating and launching products that meet young people's preferences.
As a pioneer in the manufacturing industry, Jiuyang has taken the lead in launching the "cute" marketing strategy. In recent years, Jiuyang also with Doraemon, hello kitty and other well-known IP co-branding, launched a sandwich machine, juice cup, soybean milk machine, oven, noodle maker, electric hot pot and other cute tide of small home appliances, by the young people's enthusiastic pursuit, so that "cooking at home" has become interesting, fun. Through the shortest chain, the most fashionable and trendy way to talk to young people, Jiuyang's sales of related categories of products increased by nearly three times.
It is worth mentioning that most of these emerging economic business enterprises are concentrated in the creative resource-rich Da Chuang Town. "Moe economy and beautiful economy are new business forms we are focusing on cultivating, and next we will also focus on supporting these innovative enterprises and providing talent support for them through cooperation between district schools." The relevant person in charge of Da Chuang Town said.
