The much-anticipated Shanghai International Auto Show opened in grand style, and in this year's show, the dazzling light of a brand-new automobile brand attracted everyone's attention - that is, Evergrande Automobile's Hengchi series.
Amazingly, Hengchi, a brand that started from scratch, released nine high-end models in one go at the auto show, each of which was like a work of art. Whether it was the booth design, lighting arrangement, or stage backdrop, all of them became the focal points of the show, with a strong momentum and overwhelming popularity.
However, what shocks me is not the high quality of Hengchi itself, but the strong capital power shown behind Evergrande's car manufacturing. They sweep everything with the power of money and strive to make every detail the center of attention.
It is reported that this year's auto show attracted 1,000 exhibitors from all over the world, with Tesla, Mercedes-Benz, BMW and other well-known domestic and international car companies making appearances. However, when the auto show came to an end, the focus of media attention was only on two car companies - Tesla and Evergrande Motor's Hengchi. Tesla was in the spotlight because a female owner's rights defense incident at the auto show sparked a social buzz. As for Evergrande Auto's huge traffic, in addition to its strong performance at the auto show, the branding department's well-planned promotional softwares also contributed. In short, Evergrande Auto's traffic has occupied people's attention.
Liu Yongzhuo, Executive Vice President of Evergrande Group, is also President of Evergrande Automobile Group. A few years ago, he was still the helmsman of Evergrande soccer. At that time, Evergrande soccer also started from zero in the Chinese Super League, but under the leadership of Liu Yongzhuo, Evergrande soccer jumped to become the king, winning eight consecutive championships and two Asian Champions League titles, creating unprecedented splendor. Such achievements could not be separated from the support of money. Back then, Liu Yongzhuo threw away a lot of money in the world soccer world in exchange for the glory of Evergrande soccer. Now, with the same determination and strategy, he has started to create new miracles in the automobile field.
