On March 13th, the spring breeze is warming up, and the drums of the 2024 Women's Super League season are about to beat. According to Jiang Xian of Sports Weekly, the Beijing Women's Football Team, which was once the champion of the All-Championship season, has ushered in a new turnaround after three years of hibernation - the team's new sponsor has finally settled down.
Looking back to the end of 2020, Beijing Control Group's investment in the Beijing Women's Football Team came to an abrupt end, and the team was caught in a financial drought. Despite the support of the Beijing Municipal Bureau of Sports, "a drop in the bucket" is not a long-term solution. It was not until the start of this season's league match that Beijing Women's Football Team ushered in a turnaround. on March 11th, a new sponsor joined hands with Beijing Jingtan Football Club to successfully complete the signing ceremony. It is reported that the process of cooperation between the two sides was smooth sailing, and it only took three months to facilitate the marriage.
Although funds were once tight, Beijing Women's Football Team never gave up. With strong beliefs and unremitting efforts, the team achieved the fifth place in the Women's Super League. In the new season, with the availability of funds and the return of captains Wang Shanshan and Gu Yasha, the Beijing Women's Football Team has added wings to its team and is full of confidence to meet new challenges.
Head Coach Yu Yun said, "We don't need to be urged by our leaders to demand more from ourselves. Last year we finished fifth in the league, and this year's goal is naturally to go even further. But we will still keep our feet on the ground and let the players move forward step by step. Beijing women's soccer team has never given up and never slacked off in the face of adversity. Now that living conditions have improved, we have to be even more cautious and play every game of soccer."
Wang Shanshan also said, "Thanks to the community's support for women's soccer, so that we can achieve good results on the field and win the love of more fans. In the new season, we will return the love of the community with more enthusiasm and fighting spirit."
