Sports Marketing Dynamics
Latest Sports Marketing News
On February 17, French luxury brand Dior announced Aurelien Giraud as its brand ambassador, a move that marks a further expansion of Giraud's influence in skateboarding culture and the younger demographic.
Aurelien Giraud will represent France at the 2024 Paris Olympics and is considered the favorite to win. Highly regarded by Dior, his boldness, creativity and casualness coincide with the brand's philosophy of fusing sport, tradition and innovation.
On February 5, Henan Football Club and Dukang Wine reached a strategic cooperation on title sponsorship, and the two sides joined hands in 2024 to start a new journey.
Henan Football Club recognizes the spirit of Dukang brand in helping the development of Henan soccer and undertaking social responsibility, and looks forward to working with Dukang brand to promote the development of the 2024 season.
Here are more sports marketing developments:
7. COFCO Jiacom renewed its contract with the Training Bureau of the General Administration of Sport of the People's Republic of China
On February 5, COFCO's all-industry chain meat enterprise Jiajiakang renewed its contract with the Training Bureau of the General Administration of Sport of the People's Republic of China (GASP) to continue to deepen its cooperation.
Giacom will serve as the "Sports Training Bureau National Team Athletes Preparation Protection Product", utilizing its high-quality advantages in food safety, quality and health to provide safe and healthy chilled pork products for the national team athletes.
6.HP and Real Madrid enter into historic global partnership
On February 5, Real Madrid Football Club announced a global technology sponsorship agreement with HP, becoming the first brand in Real Madrid's history to display its logo on its sleeve.
The partnership aims to accelerate the digital transformation of the club's venues and enhance the viewing experience for Real Madrid fans at the new Santiago Bernabeu stadium.
5. WSF and Nongfushanquan complete contract renewal
On February 5, the World Swimming Federation (WSF) renewed its contract with Nongfushanquan, which continues to serve as the official partner of the WSF's top events.
The partnership began in 2019, and the AgroSports brand will continue to be featured in the World Swimming League and on digital social media communication platforms.
4.2024 Paris Olympic Games Official Flagship Flagship Watching Experience on Flying Pig
On February 5, Flying Pig announced that the flagship store for the official viewing experience of the 2024 Paris Olympics was officially put into operation, and consumers could book viewing experience packages.
3. Youku Sports Officially Announces Partnership with the WTA Tour
On February 7, Youku Sports announced that it will live stream the WTA International Women's Tennis Tour for the next three years, providing users with more high-quality sports content.
2.Official Announcement! New Love Sports signs all-media rights for three Champions League seasons 2024-2027
On February 7, New Love Sports officially announced that it has obtained the all-media rights of UEFA club matches for the three seasons of 2024-2027 and the corresponding authorization.
1. Hedi Wang appeared in the NBA All-Star Weekend Celebrity Game, scoring 18 points and hitting 4 of 4 from the field
On February 17, renowned Chinese artist Wang Hedi performed well in the NBA All-Star Weekend Celebrity Game, scoring 18 points and contributing to the cultural exchange between China and the United States.
Stay tuned for more sports marketing developments.
