Feb. 18 -- In a recent interview on Football Night, Xu Shang, an investor of Chinese Super League (CSL) powerhouse Qingdao West Coast Music, shared his insights on team management, exclaiming that soccer is a part of life.
-- Explore operational strategies
Xu Shang frankly said: "In the past, some clubs only need to invest 50 million to 60 million yuan can be relegated, but last year the situation is very different. This year, we may need to invest 80 million or even 100 million dollars to maintain the existing level."
-- Reflections on team transformation
Xu Shang recalls, "Since Ge Zhen joined the team, he couldn't help but marvel at how we were able to gain a foothold in the Chinese First Division. He brought with him the rules and regulations of his previous teams and we adapted them accordingly. We sat down together and revamped the team, trying to professionalize it. Even in the Chinese Super League, we still look amateurish, the amateur wing of the league. Therefore, we desperately needed to make improvements. Why did you invite Hisashi Kurosaki's team? Because I am eager for change."
-- Challenges on the road to business
Xu Shang said, "As of now, our chest ads, back sponsorships and naming rights are all pending. On the one hand, the environment is poor; on the other hand, Chinese soccer is in the doldrums and many companies are taking a wait-and-see attitude."
-- A passion for soccer.
Seo-Sang revealed, "In the past, many coaches thought that I was keen to get involved in technical tactics. In fact, I have never been involved in it. I love soccer so much that I consider it my life. I want to be part of the team, to play alongside my teammates, and to be self-disciplined at all times. As an investor, I know I can't always stay in the lounge. I told Hisashi Kurosaki that I will enter the lounge to cheer you on when you need it; if you don't need it, I won't set foot in that territory."
