Latest Sports Marketing News
On February 17th, the French luxury brand Dior joined hands with the "French Beast" Aurelien to sign an ambassador contract, a move that further brings Dior closer to skateboarding culture and the younger generation.
Aurelien Giraud will represent France at the 2024 Paris Olympics and is considered a gold medal favorite. In a statement, Dior praised Giraud's bravery, creativity and free spirit as a perfect fit for the brand's philosophy of fusing sport, tradition and innovation.
On February 5, Henan Football Club and Dukang Wine reached a strategic cooperation on title sponsorship, joining hands in the new journey of 2024.
Henan Football Club said that it will deeply recognize the boost of Dukang brand to the development of Henan soccer and the social responsibility it bears, and looks forward to the 2024 season to work hand in hand with Dukang, which practices the social responsibility of local enterprises.
Here are more sports marketing developments:
7. Renewal of the contract between COFCO Jiacom and the Training Bureau of the General Administration of Sport of China
On February 5, COFCO's all-industry chain meat enterprise Jiakang renewed its contract with the Training Bureau of the General Administration of Sport of the People's Republic of China (GASP) to continue to deepen its cooperation.
Giacom will be the "Sports Training Bureau National Team Athletes Preparation Protection Product", providing safe and healthy cold pork products for the national team athletes to meet their food needs during their preparation and training for major domestic and international tournaments.
6. HP and Real Madrid enter into historic global partnership
On February 5, Real Madrid Football Club reached a global technology sponsorship agreement with HP, making HP the first brand in Real Madrid's history to display its logo on the sleeves of its jerseys.
The partnership aims to accelerate the digital transformation of the club's venues and enhance the viewing experience for Real Madrid fans at the new Santiago Bernabeu stadium.
5. Completion of the renewal of the contract between the World Swimming Federation and Nongfushanquan
On February 5, the World Swimming Federation (WSF) renewed its contract with Nongfushanquan, which continues to serve as the official partner of the WSF's top events.
The partnership began in 2019 and the Farmers Spring brand will continue to appear on the aforementioned World Swimming League and digital social media communication platforms.
4. 2024 Paris Olympic Games Official Flagship Watching Experience on Flying Pig
On February 5, Flying Pig announced that the flagship store for the official viewing experience of the 2024 Paris Olympics was officially put into operation, allowing consumers to book travel packages that include viewing experiences of the opening ceremony and popular Olympic events.
3. Youku Sports Announces Partnership with the WTA Tour
On February 7, Youku Sports announced that it will live stream the WTA International Women's Tennis Tour for the next three years, providing users with more high-quality sports content.
2. Official announcement! New Love Sports signs all-media rights for three Champions League seasons 2024-2027
On February 7, New Love Sports officially announced that it has obtained the all-media rights and corresponding authorization for UEFA club matches such as the Champions League and Europa League for the three seasons of 2024-2027 in mainland China.
1. Hedi Wang appeared in the NBA All-Star Weekend Celebrity Game, scoring 18 points and hitting 4-of-4 from the field
In the NBA All-Star Weekend Celebrity Game held on Feb. 17, Beijing time, Wang Hedi, a famous Chinese artist, scored 18 points in 21 minutes.
During NBA All-Star Weekend, Hedi Wang interacted with NBA star Halliburton, who also participated in the Celebrity Game as a player.
International Sports Marketing Summary:
◆ Peroni Non-Alcoholic Beer Signs Multi-Year Partnership with Ferrari
On February 5, Peroni, an Italian premium beer brand of the Asahi Breweries Group, signed a multi-year cooperation agreement with the Ferrari team.
◆ Argentinean Football Federation renews contract with American Express
On February 8, the Argentine Football Federation renewed its contract with American Express through 2026, with American Express continuing as the global sponsor of the Argentine national team.
◆ ACMAve and Tamias become AC Milan's global partners
On February 8, AC Milan entered into a partnership with Comave and Tamias to offer fans an innovative shopping experience.
◆ UEFA and takeaway platform Just Eat extend contract for three years
On February 12, Beijing time, UEFA announced a three-year contract extension with takeaway platform Just Eat, which will continue to sponsor club cup competitions such as the UEFA Champions League and UEFA Cup.
◆ Long-term partnership between the English FA and E.ON
February 16 - The EFL and E.ON have entered into a new long-term partnership by launching a new decarbonization program.
◆ Google Pixel Becomes Official NWSL Cell Phone Partner
On February 16, the United States Women's Soccer League announced that the Google Pixel will become the official mobile partner of the league in a multi-year partnership with Google.
