High temperatures ravaged northern China, but Qingdao's breeze gently dissolved the heat, and the gentleness was like the warm smiles on the women's soccer girls' faces.
In 20 days' time, the new generation of "Clanging Roses" will set off for the Australia-New Zealand Women's World Cup on the shores of this tranquil sea.
At the critical moment of preparation, the Chinese women's soccer team got a strong support - the famous brand White Elephant officially became the official partner of the women's soccer team!
This is a perfect fusion of Chinese private entrepreneurship and women's soccer spirit in the new era, and a deep combination of Chinese craftsmanship and women's soccer power.
At the conference site, Mr. Yao Zhongliang, Chairman and President of White Elephant Foods, said that White Elephant joins hands with women's soccer team to focus on one thing "like them", to strive for China's glory "like them", and to bloom for China "like them". like them" for China to blossom.
A cheer, a burst of applause, are reminiscent of the women's soccer girls in the field of play, and they shoulder the honor.
glorify
When it comes to Shui Qingxia and the Chinese women's soccer team she leads, the first four words that come to mind for most of the country are:
"Clanging Roses."
However, in an early interview, Shui Qingxia modestly said she was not one of the "Clanging Roses".
"I'm not actually part of the 'Roses', just an older generation of women's soccer players."
In 1999, the Chinese women's soccer team achieved its best result so far - the runner-up in the World Cup, but Shui Qingxia at that time was unable to travel with the team for some reasons.
In her opinion, the words "resounding rose" are as heavy as a thousand pounds, and can only belong to those teammates who have made history.
Yes, it was an era that belonged to the Chinese women's soccer team, and it was the women's soccer players who valued glory more than life that created this era.
In 1984, the Chinese women's national team was officially established, which is considered a pioneer in the world.
With a head start, the Chinese women's soccer team quickly became the dominant player in Asia in the early days. Beginning in 1986, it won seven consecutive Women's Asian Cup titles, three Asian Games titles, one Olympic Games runner-up and one World Cup runner-up.
Apart from this dazzling glory, the spirit of women's soccer is equally fascinating.
Just like the spirit of women's volleyball, women's soccer represents the fearless courage of girls who never give up in the face of difficulties and climb to the top, a courage that has greatly inspired generations of Chinese fans and a large number of women's soccer players to continue to struggle and allow those who come after them to devote themselves to the sport of soccer.
In February 2022, at the time of the Lunar New Year firecrackers and the grand opening of the Beijing Winter Olympics, the girls of the Chinese women's soccer team will present a New Year's feast for the people of China with another Asian Championship trophy.
In the Asian Cup final, the Chinese women's soccer team was once two goals behind, but under the command of head coach Shui Qingxia, the girls rallied to catch up:
In the 67th minute, the substitute wunderkind Zhang Linyan made a point, and Tang Jiali hit the penalty; in the 72nd minute, Tang Jiali was caught in the middle of the siege, sent a wonderful pass, and Zhang Linyan jumped up in front of the door to break the header; in the 93rd minute, China's women's soccer team played a smooth coordination under the instigation of Wang Shanshan, and Xiao Yuyi ate the opponent strongly, and a hammer to set the tone!
Make it two and three! Amazing reversal!
The whistle blew, and Shui Qingxia, as the coach, raised her arms and cheered. This cheer is for the decades of perseverance, for the sharpness after the trials and tribulations, but also for the glory of the resounding rose to bloom again.
The women's soccer spirit of perseverance, grinding, and never giving up is deeply recognized by a Chinese brand because it is what they have always believed in.
Coincidentally, the cheers for the women's soccer team have not yet dissipated, and this old Chinese company is also "like them", blossoming in a low-profile glory, the name of this brand is - White Elephant.
After "315" in 2022, White Elephant was spontaneously pushed to the "front of the shelf" by netizens because it always keeps "Chinese noodles" firmly in its own hands, because of its consistent good quality, and because of its style of doing things in a practical manner with little hype. "Shelf front". For a time, white elephant sold out of the news in the major social platform screen. White Elephant's years of cultivation has also finally allowed this national brand to get the recognition it deserves.
But behind the accolades are the rewards for white elephants who are "like them," like women's soccer, who are fully committed to the cause they stand for.
From this point of view, the white elephant and the Chinese women's soccer team are the representatives of Chinese quality in different dimensions, and also the fit of Chinese spirit in the same perspective.
plowing and weeding
For most people, the outcome is a standard of evaluation, not a continuation after some kind of process.
This mindset often makes people forget the plowing and perseverance behind the glory.
Plowing and perseverance are easier said than done.
This difficulty is like a long break in a beautiful piece of music, like an abrupt silence in a great movie.
There is no doubt that this is a taste that both the Chinese women's soccer team and the white elephant have experienced.
In the decade of the new century, the glory of the Chinese women's soccer team was once sealed because there were no outstanding results. In the once-unrivaled Asian tournaments, the championships became a bubble that needed to be boosted by luck. So in the opinion of many people, the Chinese women's soccer team during that period of time lost the spirit of women's soccer, neither resounding nor rosy. As Wang Frost said in an interview:
"Competitive sports are brutal, and you can only talk about the spirit of women's soccer if you stand on the highest podium."
However, that doesn't mean the women's soccer people aren't trying.
In 2001, Shui Qingxia took off her sneakers and put on her coaching uniform.
Just transition, always start from the grassroots. In the Shanghai Women's Football Team, China Women's Football Youth Team and Shanghai Junior Sports School, Shui Qingxia has been plowing through the youth training stage, which is the most direct reality, for more than ten years, and has clearly seen the problems facing the women's football movement:
"On the one hand, the first-line national team has to produce results, while on the other hand, the reserves can't keep up, and in the long run, it's really not very favorable to the development of women's football sports in China."
Obviously, at the time, she knew that this was not an industry that would reap quick rewards.
Even after becoming the head coach of the Shanghai women's soccer team, the situation has been difficult for Shui Qingxia and the girls in the reality that there are very few fans in the domestic women's soccer league, and they are almost only remembered when it comes to the big games.
But during this time, Shui Qingxia did not complain and discouragement, but continue to insist, and continue to polish their "inner strength". In the Shanghai Women's Football Team, she also experienced failures, frustrations and even controversies.
But all these experiences have become paving stones on her way, and the Shanghai women's soccer team has become the dominant player in the Games under her leadership.
At the same point in time, white elephants are also quietly persevering, "just like them", like Shui Qingxia.
During 26 years, they insisted on upgrading products and equipment, upgrading environmental protection level to the highest level; insisted on zero accident of food safety for 26 years. At the same time, White Elephant also positively fulfills social responsibility, donating more than 50 million Yuan to various charitable organizations and disaster areas. Though everything they do is rarely seen in the internet newspaper.
Finally, "like them," with their cultivation and perseverance, White Elephant and Shui Qingxia were rewarded at the same moment.
blossom
"Through all these years, we got back the spirit that belongs to the 'Clash of the Roses' and for us, it's all about rebooting."
After defeating the South Korean team, the "Clanging Roses" made a strong comeback, and this time Shui Qingxia can honorably take over the four-letter word from her former teammates.
For without her, no rose will ever bloom again.
But for this honor, water Qingxia but look very indifferent: "I first point is to do a good job it, reputation are not within the scope of consideration, I think you go to really sink your heart to do a thing, then you will certainly also get the corresponding reward."
Obviously, neither Shui Qingxia nor her disciples saw this bloom as a perfect ending.
For today's "Clanging Roses", the Asian Cup title only means they are back to square one, the World Cup is the real arena.
In order to get a good result in the upcoming World Cup, after the Asian Cup, women's soccer players have embarked on the road to stay in the world, with one purpose:
"Come back a little stronger than when you went out."
In this past year, Wang Frost went to the U.S., Zhang Linyan went to Switzerland, and players such as Tang Jiali, Li Mengwen, Shen Menglu, and Shen Mengyu all made great strides in various European competitions.
Zhang Linyan even became the first Chinese player in the history of Chinese soccer to win MVP in an overseas league!
In Shui Qingxia's opinion, this is all beneficial: "The psychological level has a greater improvement, the technical words may be used more reasonably, because the opponent gives you a lot of pressure, your decision-making has to be faster, this point they through the stay in the foreign countries, can improve the ability to think independently, and the ability to communicate with their peers."
Meanwhile, Shui Qingxia has seized every opportunity to take the team to the more competitive European scene for stretches of training, where they have run on the turf of the Iberian Peninsula, played against Ireland's women's soccer team, and played against Real Betis.
"Play this kind of game more often, even if you lose first, and know where to lose."
As Shui Qingxia said in an interview, the girls of the Chinese women's soccer team understand that they have to face more difficulties and challenges when they stay overseas and train, but they also understand that they have to step out of their comfort zone in order to build on their Asian championship.
And like the Chinese women's soccer team that keeps on improving its limits, White Elephant continues its persistent pursuit of brand quality after the explosion of popularity, and keeps on pushing forward the innovation to polish the signboard of national brand more brightly.
It is this sympathetic temperament that makes this hand in hand between the White Elephant and the Chinese women's soccer team all the more valuable.
The phrase "Eat Chinese noodles, support the Chinese team." It speaks to the simplest feelings of many people for the Roses.
Unlike traditional commercial cooperation, White Elephant has launched a targeted youth training support program with the Chinese women's soccer team, adding a new fuel to the youth training cause of Chinese soccer.
For this "new firewood", water Qingxia said: "White Elephant 26 years to adhere to this brand, and the most critical point is that they have been adhering to innovation, solid products, so that the people of the country to rest assured that I think all the other industries, including women's soccer, should also learn such a model. "
