On May 29th, the signing ceremony between China National Women's Football Team and Yanjing Brewery was held in Beijing. Sun Wen, Vice President of CFA, Geng Chao, Xie Guangjun, Lan Shanfeng, General Manager Shen Changliang and other senior executives of Yanjing Brewery, together with He Xiaofeng, General Manager of Ford Bao, and former women's soccer internationals Pu Wei and Han Duan, witnessed this historic moment.
Since 2010, China Women's Football Team and Yanjing Brewery have been traveling side by side for 13 years, and their love for each other has become deeper and deeper. Women's soccer team's heroic struggle on the field has inspired the national spirit; Yanjing Brewery is driven by innovation, and its brand power is flourishing. Both of them are making progress hand in hand and writing a brilliant chapter.
At the signing ceremony, Vice Chairman Sun Wen expressed her deep appreciation that Yanjing Brewery's support for Chinese soccer and women's soccer embodies the commitment of a national enterprise. She emphasized that it is with the help of Yanjing Brewery and other brands that the Chinese women's football team has been able to persevere in the face of adversity. Looking forward to the future, Yanjing Brewery will work together to cultivate the "Clanging Roses" to shine on the world stage, and looks forward to long-term cooperation between the two sides to jointly promote the cause of Chinese soccer.
Chairman Geng Chao emphasized that national sports and the spirit of national enterprises are in the same lineage. The resilience of the women's soccer team on the field is just like the tough quality of Yanjing Beer. He promised that Yanjing Beer will continue to support Chinese soccer, take sports marketing as an important strategy for brand development, and co-prosperity with national sports.
The brilliant record of Chinese women's soccer team in the Asian Cup is enough to prove its fighting spirit. 15 times in the Asian Cup, 9 times to win the championship, 1 World Cup runner-up, 2 times to reach the quarter-finals, 2022, they returned to the peak of Asia. In front of the whole world, Chinese women's soccer team has shown the spirit of tenacity and never give up.
