Surfing news reported that Yan Peixue, a senior member of the Chinese Super League, revealed in an interview that the Chinese Super League's loyal fan base is in fact a highly educated group with strong spending power.
Yan Peixue further elaborated, "Through in-depth research on the fan base, we found that fans in the age group of 19 to 39 years old constitute the mainstay of the Chinese Super League fan base, and that they generally have a higher level of education and stronger purchasing power.
In addition, in terms of brand awareness, more than 80% of fans are familiar with the league's sponsor brands, are far more fond of sponsor brands than other industry brands, and are more trusting of the quality of sponsor products. What's more, more than half of the fans tend to buy the products and services of the sponsors, which shows their deep concern for the sponsors."
Yan Peixue followed up by pointing out, "The Chinese Super League not only helps sponsors to rapidly increase their brand awareness, but also promotes the sponsor's services and products, enhances their credibility in the marketplace, and facilitates consumption conversions through the effective dissemination of information and a variety of interactive methods."
