On the stage of social networks, the official WeChat account of Shaanxi Chang'an Athletics has undergone a dramatic change. With the official announcement on May 18, this account officially unloaded the signboard of Shaanxi Chang'an Athletics, and instead appeared under the new name of Shaanxi Chang'an United Club.
Behind this migration is the adjustment of the club's operation strategy. Shaanxi Chang'an Athletic Club revealed in the announcement that the original WeChat official account will complete a financial "transfer", that is, the ownership of the account will be transferred to the newly established subject - Shaanxi Chang'an United Football Club Co.
The name of the new account is concise and straightforward, directly pointing out the identity of the subject. In the midst of this change, Shaanxi Chang'an Athletic Club itself has undergone a transformation, from the dissolution announcement on March 29th to the current Shaanxi Chang'an United, the club has a new name and image.
It is worth mentioning that shortly after the dissolution of Shaanxi Chang'an Athletic Club, its team, Binzhou Huilong, had a glorious moment in the arena - reaching the final of the Chinese Championship. Now, the team has changed its name to "Shaanxi Chang'an United Football Club Co., Ltd." along with the club's transformation, signaling the club's future development direction and ambitions.
