8. Dick's Sporting Goods joins forces with NCAA, opening a new chapter in sporting goods retailing
On March 13th, DICK'S Sporting Goods officially aligned with the NCAA as its official sporting goods retail partner covering a wide range of events including 90 men's and women's tournaments. This strategic alliance marks a new milestone for DICK'S Sporting Goods in promoting the power of sports and expanding the brand's reach, presenting fans with a visual and emotional feast through multiple initiatives including media sponsorships, exclusive content production and spectator experiences.
7. C.J. Sports signs Kiptum, another superstar in the marathon field
On March 15th, Joe Sports announced the signing of world-class marathoner Kelvin Kiptum, which is not only a major breakthrough for the brand, but also a milestone in expanding the brand's reach into the world's top marathons. Kiptum will run the London Marathon in Joe Sports' top-of-the-line footwear, opening an exciting chapter in the partnership.
6. Sportsmanship shines as On On Run joins hands with Yi ethnic marathoners
On March 16th, Swiss sports brand On Running announced that it has signed a contract with Chinese Yi marathoner @碾压阿提 to become the brand's first Chinese marathoner. Ati's perseverance and love for sports is exactly the spirit that On Running promotes.
5. Aigo Sports Signs New Women's Soccer Star to Help China's Soccer Dreams
On March 18th, domestic soccer equipment manufacturer AICO Sports signed a contract with Chinese women's soccer star Wang Linlin. Wang Linlin became the backbone of the team's defense with her outstanding performance and was awarded the title of "Best Defender".
4. The Fifth China e-Sports Industry Conference opened grandly in Hangzhou
On March 18, 2023, the 5th China e-Sports Industry Conference was held in Hangzhou. The conference brought together many industry elites to discuss the future development of the eSports industry.
3. ArcelorMittal joins as official partner of the Paris Olympics in the 500-day countdown to the Games
On March 14, the Paris Organizing Committee for the Olympic Games (POCOG) announced a partnership with steel giant ArcelorMittal to become an official partner of the 2024 Paris Olympic and Paralympic Games.
2. TCL joins hands with Spanish soccer federation, aims at the World Cup in the US, Canada and Mexico
On March 14, TCL signed a long-term cooperation agreement with the Spanish Football Federation, aiming to help the Spanish national team prepare for the 2026 World Cup in the US, Canada and Mexico.
1. Turbo 160X helps He Jie and Yang Shaohui break national records
On March 19th, in the Wuxi Marathon, He Jie and Yang Shaohui broke the 16-year national record with 2 hours 07 minutes and 30 seconds and 2 hours 07 minutes and 49 seconds respectively, and the Turbo 160X running shoes became the key to their victory.
Stay tuned for more exciting sports information to follow.
