At the dawn of 4:00 a.m., on the battlefield of La Liga on March 14, Morata stepped up to the plate in the battle of Monti Rivi and turned the tide for Atletico Madrid in the 25th round of La Liga in the 2022-23 season, away from Girona, as a substitute. Depay missed a good chance in the first half before Morata's goal in the second half gave Atletico Madrid a 1-0 win. In the standings, Atletico are firmly in third place with 48 points, six points adrift of fifth-placed Betis.
In the area of marketing partnerships, England & Yorkshire cricket star Harry Brook has been honored as an MLB brand ambassador, and has been joined by England women's cricketer Islamak. The pair will each have the MLB logo on their bats.MLB Europe general manager Ben Ladkin said MLB was looking to attract new audiences through content and events, and welcomed the addition of Islamak and Harry.
Athletesunlimited, a women's sports league, has further deepened its partnership with Nike, which will provide full equipment for the league's softball, lacrosse, volleyball and basketball sports, as well as participate in community events to shape the future of sports.
Liverpool FC and Expedia have renewed their four-year partnership, with Expedia continuing to be the official sleeve advertising sponsor for Liverpool's men's and women's soccer teams and simplifying travel for fans. the Expedia live page has become a key platform for Liverpool fans to schedule matches, and the teams' collaborative "NothingBeatsBeingThere" storytelling series has touched the lives of millions. NothingBeatsBeingThere" storytelling series, which touched millions of fans.
Dick's Sporting Goods has entered into a corporate partnership with the NCAA as the official sporting goods retail partner covering all 90 men's and women's tournaments. Dick's Sporting Goods will showcase the power of sports in a variety of ways to reach more fans.
Spanish media company Mediapro has become the main broadcaster of the 2023 European Games and will set up and manage an international broadcasting center to provide an exciting audiovisual experience.
In terms of industry dynamics, the first batch of eSports-themed licensed merchandise for the Hangzhou Asian Games was unveiled at Wangfujing in Beijing, including League of Legends, Glory of Kings and other popular game-themed products. This year's Asian Games will add two programs, e-sports and breakdancing, making it the first time that e-sports will be an official competition in an intercontinental congress.
National Youth goalkeeper Li Hao performed well and ranked second in the U20 Asian Cup quarterfinal player rating list. Li Hao becomes the second Chinese player to officially join Atletico Madrid after Xu Xin, who will start his career studying abroad.
