In 2023, the fate of the Chinese Super League is at stake. After three years of precipitation and change, the league has finally shown the light of day. Looking back, we have witnessed challenges such as changes in fixtures, empty matches, and temporary field changes. The incompleteness of the schedule has undermined the confidence of investors, the motivation of clubs, the passion of players for the game, and the attractiveness of the league, not to mention the glory of what was once the sixth largest league in the world.
However, with the return of the home system, the tough years of the CPL are about to become a thing of the past. This means that new opportunities are on the horizon. Drawing on past experience, the Chinese Super League is expected to return to glory with the right investment and publicity. Most importantly, the return of the home stadiums will enhance the atmosphere of the games, and the fans' enthusiasm is expected to be ignited, which will not only benefit the brand of the Super League, but also the brand exposure of the sponsors, which will bring room for expansion of the league's cooperation and development departments. If more sponsorships can be attracted, the league's prosperity is just around the corner.
Just when the outside world was eagerly waiting for it, the good news came. It is reported that Chevrolet, a globally recognized automotive brand, has shown great interest in the potential of the Chinese Super League, and the two sides have entered into a partnership that will make Chevrolet the first new sponsor of the 2023 Chinese Super League, as well as the first gold partner after the home stadiums are restored.
Chevrolet, a longtime sponsor of Premier League giants Manchester United, had invested $560 million over seven years, or about $3.8 billion. The market value of General Motors behind it is as strong as $57.975 billion, or about 393 billion yuan. For the Chinese Super League, being able to join hands with such a big company will undoubtedly boost the league's popularity.
Not only that, in addition to Chevrolet, there are more new sponsors jumping on the rise of the Chinese Super League. The management also said that more interested companies are welcome to discuss cooperation and ensure that the rights and interests are protected. In addition, Ping An, the traditional sponsor of the Chinese Super League, also continues its big-spending style, and continues to carry out title cooperation worth 100 million yuan in the 2023 season.
It is foreseeable that with the recovery of the Chinese Super League, the brand sponsorship market will be highly competitive in the future. The downturn is the best time to seize the opportunity to get more rights and interests with less sponsorship and seize the first opportunity. Once the Chinese Super League returns to the top, revenues will rise. Of course, with the addition of new sponsors, the 2023 season of the Chinese Super League will also be more widely publicized, realizing mutual benefits and win-win situations.
