On the soccer field, the major famous clubs are closely linked with their landmark home stadiums. The Bernabeu for Real Madrid, Camp Nou for Barcelona, Old Trafford for Manchester United, these stadiums are not only a symbol of the club's spirit, but also a mecca of fan culture. Similarly, in Beijing, Workers Stadium carries the glory and dreams of Beijing Guoan FC.
After two years of renovation and reconstruction, the "New Sports" project was completed, becoming the first professional soccer stadium in Beijing to meet international standards. It is worth mentioning that Sino Group will be in charge of the operation of the new stadium for the next 40 years, which makes Beijing Guoan become the real owner of the stadium instead of the "tenant" in the past. The combination of sports and music may open a new chapter in the development of soccer music in China.
The New Industrial Stadium, an international standard soccer stadium, has become a new landmark in Beijing.
The importance of stadiums to clubs cannot be overstated. In the case of Arsenal, they moved into the Emirates Stadium and despite being saddled with a whopping £400 million in debt, the new stadium has brought in lucrative revenues that have helped the team return to the top of the pile. Premier League teams derive their income from broadcasting fees, sponsorships and matchday revenue, and the new stadium has directly boosted matchday revenue.
The commercial value of stadiums is also not to be underestimated. The Bernabeu, for example, is the third largest museum in Madrid, attracting more than a million tourists each year and earning tens of millions of euros from the sale of tickets and related souvenirs.
The renovation of the new Workers' Stadium has not only improved the viewing experience, but also brought more business opportunities. Once upon a time, Beijing Workers' Stadium was plagued with ownership issues, leaving Beijing Guoan paying exorbitant rents for every game. Now, the completion of the new Workers Stadium means the team will directly benefit from the commercial value of the stadium.
The boxes in the new industrial stadium provide a more comfortable environment for fans to watch the game.
The completion of the new Gongti Stadium has not only boosted Beijing Guoan's matchday revenue, but also brought a better viewing experience for fans. Once, the North Road of Gongtibei Road was bustling with the sale of derivatives. Now, the commercial value of the new Gongtibei Road will be further released, bringing more surprises to Beijing fans.
The New Gongti, a soccer stadium that blends history and modernity, culture and commerce, will become a new landmark for urban commerce in Beijing.
The appearance of the new industrial body shows its unique charm.
The development of soccer requires every club to take one step at a time. The deep binding between Beijing Guoan and Workers Stadium provides a new idea for the development of Chinese soccer clubs.
