The 2022 World Cup in Qatar ended with Argentina winning the cup in glory, C Luo bidding farewell to this passionate stage in tears, Messi longing for the glory of Qatar, the parents of celebrities showing their relief, and the enthusiasm of the fans is even more varied. Soccer has become a popular topic of conversation, and major variety shows have also set off waves of soccer fever in the name of "ball".
In the midst of this craze, Oriental Pearl BTV's pan-sports talk show Open Mic Champion stood out and attracted countless viewers with its unique charm. Since the first season started from February to September, the show has achieved unprecedented success. With winter approaching, a special soccer season has swept in once again. Last weekend, the last episode of the program was aired, and the exposure of short videos on the whole network reached 230 million, and the total number of video broadcasts exceeded 180 million. The soccer terriers are endless, "no pass, don't just pass" and other golden phrases are even more hilarious, and the talk show has opened up a new perspective for young people to watch the World Cup in a new way.
The special edition of Open Mic Championship Soccer Season was broadcast from November 20 to December 25, covering the entire game cycle of the Qatar World Cup in its entirety. Each episode featured a celebrity guest, three stand-up comedians, and the MVP of each episode was voted for by the audience, making fun the biggest attraction of the stand-up comedy scene in this soccer feast.
"Creating happiness is the watchword of the talk show stage", when the World Cup meets talk show, how to make the soccer match become light and interesting has become the primary problem. Without easy and pleasant language, the talk show program will lose vitality, and it is difficult to really attract the attention of the audience.
So, "don't make the program professional" became the consensus of the team of Open Mic Champion. Compared with professional soccer commentaries, Open Mic Champion pays more attention to fan mode and life sportsmanship, stimulating positive and upward sportsmanship in the form of stand-up comedy and bringing it back to real life, ultimately presenting a competition, but without losing the fun of stand-up comedy.
For example, Shen Qing, a female stand-up comedian who doesn't know anything about soccer, seems to her that the World Cup is organized for her alone: "I watch soccer like boys watch Vimeo. In my eyes, they are a bunch of fierce men. I can't see where the ball is at all. All I see are their firm thigh lines." Shen Qing, the most popular female stand-up comedian among the overall winners of the first season of Open Mic, also impressed the audience.
In addition to novel ideas, the key to the success of a talk show lies in the guests. The guest lineup of Open Mic Champion is very diversified, covering celebrities from different industries such as Au Chuliang, Xu Lijia, Wang Hao, Ma Jun, etc. They have distinctive personalities and styles, presenting the real stories of the soccer world from multiple angles.
"My job is very simple, is to give the national football door door" as a A A era of the flagship character, area chuliang in 2002 at the age of 34 years old "age" by milu included in the list, to participate in the world cup in south korea and japan. In the Chinese men's soccer team's only World Cup, the replacement goalkeeper Au Chuliang did not have the opportunity to play. Due to the smooth running of the program, the always low-key Au Chuliang is the first time to open the microphone talk show, but his terrier ability can be freely accepted and released: "so many years, I feel ashamed that I only have two small contributions. First, I helped China enter the World Cup final for the first time. Second, I popularized my last name to the whole country, or at least the whole country's fans. ōu."
On the stand-up comedy stage, professional sports people also have easy access to industry-accumulated jokes, "It's said that women can hold up half the sky. On the soccer field, half the sky for women is our own. We have to half the sky, we have to free up our hands for them. Where are we on the women's soccer team? It's clearly Nwa." Women's soccer international Li Jiayue spoke as a special guest. Li Jiayue started three games at the Asian Cup earlier this year and was solid on the defensive side of the ball, helping China's women's soccer team reach the top of the Asian standings again after 16 years.
Just as sports stars use stand-up comedy to draw young people's attention to their programs, BTV basketball commentator Xu Jingyu also performs on a soccer stand-up comedy show, bringing basketball fans into the soccer funhouse. In the final episode of the show, "Win or Lose, Youth Never Dies," the new generation basketball commentator, who has a huge basketball fan base, said, "When I was a kid, I saw Lionel Messi play soccer. I thought I was a child prodigy. Now he's won the Copa del Rey. All my soccer-related thoughts are over. Next, I will put all my energy into basketball." Starting with the season six episodes of Open Mic Champions, there are six different themes "First Time" to "My Failure and Greatness," from "Bottom Line" to "Youth Not loose", everyone can be centered on soccer, to find closely related to their own life extension of the topic, soccer has become a content that everyone can relate to, the show will naturally produce the effect of breaking the circle.
For a long time, while sports variety shows have had no shortage of surprises and highlights, most of them have been lukewarm, with few hit styles being born. Even if it's because it's hard to reconcile the tastes of sports fans and non-sports fans alike, who often complain about fake spectacles and over-the-top routines. In the end, they got low attention and short-lived endings.
As a benchmark platform for media convergence in broadcasting, BTV is building a benign digital streaming media business model based on the concept of "interest + companionship" and original content. Kai Mai Champion is the original boutique program ip customized for the pan-sports and pan-entertainment users of BTV. in addition to BTV Aqiyi, Liaoning, Shandong, Tianjin, Shaanxi, Wuhan and other local TV stations also aired Kai Mai Champion soccer season.
The final data also shows that the combination of pan-sports + pan-entertainment is a successful attempt. As in previous years, the World Cup sports variety shows, major platforms and "ball" related variety shows gathered, a group of sports celebrities together, a variety of innovative ways to play endless. In this World Cup "short war" in the game, open mike champion with excellent ratings data to promote the overall upgrade of sports variety shows, but also use the collision of soccer and talk shows to promote the growth of newcomers. This season's host is BTV's own trained host Zhang Yue, in addition to playing a string role in the program, specializing in basketball commentary, but also tells the soccer talk show. At the beginning of each program, the "open mic news" segment is from the point of view of an unprofessional girl like her, making fun of the World Cup, preferring to surround herself with gossip, and using her own people to talk about soccer. The understanding of soccer is different, but the joy of feeling the sport and the mission to transmit positive energy are interrelated.
"There is too little crossover between comedy and sports, every four years there are a lot of soccer stars explaining the World Cup in their own way and sharing soccer views, but there is very little professional soccer and professional comedy, Mak Champion starts off with a good head start, and we are looking forward to the next Asian Cup, the European Cup and the next World Cup." Ma Jun, a writer and actor, said.
Although comedy comedy, variety shows and serious sports may not seem compatible, there is no doubt that comedy and variety shows have changed the society's daily perception of sports, which is a natural product of sports entertainment and consumption, and an important window for the public to understand sports. In the future, in the context of sports power building, pan-sports entertainment programs will become a new trend, spreading sportsmanship and promoting national fitness in a silent way, shouldering the mission of the times to promote the full implementation of the 5 trillion sports industry goal in 145 years.
Note: Images used in this article are from Open Mic Champion
