In the summer of 2022, Win-Win Sports emerged in the capital market, followed by an investment in Zhangzhou Bihai Win-Win Sports Development Co. in July, marking a new chapter for the company. In just a few months, Win-Win Sports has reached exclusive operational cooperation with two major soccer training bases in Yuxi, Yunnan and Beihai, Guangxi, and its 58 natural grass soccer fields have risen rapidly to become a leader in the operation of natural grass soccer fields in China. The Happy Island Base in Zhangzhou has received more than 130,000 visitors, the Yuxi Base has welcomed high-level teams such as the U17 Boys' National Youth Football Team, and the Yintou Base in Beihai has hosted the U17 Finals of the Men's U17 Division of the first China Youth Championship.
Against the backdrop of a raging epidemic, how did this traditional service startup manage to swim against the tide? Why did it achieve remarkable results in just four months? Perhaps Meng Tao's business logic can reveal the answer for us.
Beliefs of the Kunming Caritas Base
Looking back to the night of November 23, 2022, at the World Cup in Qatar, the goal scored by Spanish player Gavi, 18 years and 110 days old, created not only Spanish history, but also a miracle in the history of the World Cup. While thousands of kilometers away in Shenzhen Double Win Sports, whose cultural wall displays past glories, including the moment of awarding the La Liga Cup of Hope three years ago, Gavi's jubilant celebration with his teammates is not the focus. It's the praise for the Kunming Gavi base from La Liga president Javier, star Morientes and a host of players that is the real highlight. These knowledgeable soccer personalities spoke highly of the quality of the base's turf, even scoring a perfect 120.
In just three years, the annual number of people received at the Kalliser Base has grown at a promising rate, reaching 160,000 in 2019, injecting strong confidence in Meng Tao. The success of Carrizal Base proves the popularity and recognition of high-quality soccer fields, as well as the team's ability to manage and operate at a high level. Meng Tao injects this belief into Win-Win Sports.
Go with the flow, love is the foundation, track is the key
Mentor is a firm believer that if you take something seriously, you will succeed. He feels lucky to have focused on the sports industry, especially soccer and golf, for his entire career. He smiles and says that the combination of soccer and golf has given birth to a whole new sport of soccer golf. Win-Win Sports has been bullish on both sports from the beginning, believing that soccer is trending and golf is in a recovery cycle.
In December 2021, the State General Administration of Sports issued the "Model Contract for the Operation of Public Stadiums by Social Forces Entrusted by the Government", aiming to improve the level of open service of public stadiums. Win-Win Sports follows this trend and hands over the operation to the market to fully serve the public's fitness needs.
Turf management is the first core strength of Win-Win Sports. Natural grass soccer fields are softer and safer than artificial grass, which facilitates athletes' training and competition. However, natural grass soccer fields also face challenges such as trampling resistance, water infiltration, and turf hardness. Win-Win Sports has risen rapidly to become an industry leader under this concept.
Meng Tao emphasized that Win-Win Sports has deeply rooted its values within the company, implementing an easy-to-understand project partner system from headquarters to projects and from teams to individuals. This system of internal and external mechanisms has made Win-Win Sports unstoppable.
According to public reports, since the operation of the Zhangzhou base in July this year, Win-Win Sports has undertaken a number of national tournaments and received high praise from tournament organizations and teams.
The Beihai base, which was only opened on November 1st, hosted the U17 final of the China Youth Football League Boys' Soccer League just 15 days later. The elite team was very excited to train at the Beihai base because the playing field was "too good". Behind this feast, the Win-Win Sports Services team matched all the equipment needed for the game in just 15 days.
According to Meng Tao, in the past few years, Chinese soccer has gone through the baptism of "Golden Dollar Soccer", and is now entering a period of rooted youth training. Win-Win Sports is eager to participate and contribute. They emphasize a pragmatic business philosophy, respecting the laws of soccer and the laws of the market, and providing teams with high-quality and low-priced services.
Talking about the future development, Meng Tao said, "After the business logic is figured out clearly, the rest is to respect common sense, abide by the law and respect human nature." Meng Tao believes that the most important asset of Win-Win Sports is the talent under the common values, and how to respect the talent on the basis of respect for human nature is what he has been thinking about.
"Those who want the same thing up and down will win, and those who are in the same boat through thick and thin will prosper." Meng Tao's trademark smile returned to his face.
