In the early hours of Nov. 21, World Cup host Qatar suffered its first defeat in 92 years, 0:2 against Ecuador, and the loss in the opening match sent fans into all sorts of whimsy.
Someone teased: "Qatar broke the curse of the first game undefeated, if China hosted the Men's World Cup, the first loss will not be a reason to spit?" This trend of flirting quickly spread on the network.
Nevertheless, fans' expectations of Qatar have not been lowered. After all, this is the first time that the World Cup will be held in the northern hemisphere in winter, and it is the last World Cup in which 32 teams will participate. 35-year-old Lionel Messi and 37-year-old Crowe are expected to make their mark in this last World Cup.
Qatar, the world's fourth richest country, invested more than 220 billion dollars to organize the World Cup, almost five times the total cost of the previous seven World Cups! However, the huge investment did not result in a single victory, which made fans wonder, "It turns out that rich people also have unhappy times."
Four years ago, Bai Yansong predicted: "The World Cup, China in addition to the soccer team did not go, the other went!" Now, this prediction has come true. In addition to the national soccer team, Chinese manufacturers, Chinese referees, Chinese fans, Chinese sponsors, and even the national treasure, the panda, have all left a deep mark on this World Cup.
#Qatar World Cup what Chinese elements # quickly on the hot search, a variety of Chinese elements everywhere. Netizens chortled, "We didn't enter the World Cup, but people with high emotional intelligence would say that Chinese elements appeared in the World Cup in another way."
For example, the Roussel Stadium was hosted by China Railway Construction, and companies such as Yutong and Suzhou Kinglong provided new energy buses and Haig buses. Huawei provided solutions for the stadium's communications, and a variety of peripheral products and decorations also came from Chinese companies.
This World Cup, China's sponsorship investment is also quite considerable, spending a total of 1.395 billion U.S. dollars, more than the 1.1 billion U.S. dollars spent by American companies. Among them, Wanda became the biggest sponsor with an investment of $850 million, and companies such as Vivo, Mengniu and Hisense also invested heavily.
It is worth noting that Wanda's sponsorship agreement with FIFA is valid until 2030. Fortunately, Wanda has long since gotten rid of its heavy assets, otherwise it could have been under tremendous pressure to fulfill the contract.
Besides Wanda, Hisense had the best publicity. The slogan "China's first, the world's second" has sparked widespread discussion. Some netizens questioned, "Doesn't this really violate the advertising law?"
In addition to Chinese companies, there are also some unique Chinese elements. For example, the national treasure pandas "Jingjing" and "Sihai" also arrived in Qatar early. Even the "money back brother" appeared on the scene, holding up the national flag. It's hard to think about the end of the 2016 Money Back...
Although the national soccer team failed to break into the World Cup, but the Chinese element in this World Cup is everywhere. Some netizens chortled, "The national soccer team broke out of the Asian stock 6,000 points, the question may never be answered."
Even though the national soccer team failed to take the field, China put in a great effort for this World Cup. From towel whistles to towel whistles, China contracted the World Cup related merchandise.
First of all, Yiwu, which knows the world's big and small events, must be present. According to an estimate by the Yiwu Sporting Goods Association, Yiwu manufacturing accounts for almost 70 percent of the entire market share of World Cup peripheral goods, from flags for the top 32 finishers in Qatar to inspirational horns and whistles, and from soccer balls to jerseys and scarves to Hercules Cup ornaments and pillows.
These orders have brought in a huge amount of revenue for the merchants, with one even stating, "Basically, you can get more than two years a year."
Moreover, the suppliers of the World Cup also involve many A-share listed companies, such as Small Commodity City, Yuanlong Yatou, Chuangyuan and Fuzhi.
Statistics: November 21, 2022
Recently, Commodity City said on the interactive platform, Yiwu has opened the "Qatar World Cup" logistics line, goods to Qatar in 20 days. At the end of June this year, Dubai Yiwu China Commodity City officially put into operation.
On the other hand, Yuen Long Atlas has entered into a partnership with the Argentine national team to produce and sell peripheral products, including stars such as Lionel Messi, Di Maria and De Paul.
Previously, it designed and produced explosive ice piers and snow surfaces at the Winter Olympics. Relying on the top stream ip, in the first half of this year, Yuanlong Atlas doubled its revenue to 1.95 billion yuan, and its net profit rose 283 percent year-on-year to 170 million yuan.
There's also Deyi Ventures, whose products include the Panini series of official World Cup star cards.
A subsidiary of Trungyuan Co. Ltd. stock, a company involved in the production of flags, scarves, fan hats, drawstring bags, and more. Fu Ri Co. also sells towels to the World Cup.
It can be said that China contracted the colorful wigs for the World Cup in Korea and Japan back then, the tuba for the World Cup in South Africa, and this year's Qatar World Cup related merchandise.
China also contracted the venue's utilities
But most hardcore of all, it's the infrastructure.
Chinese companies have participated in the construction of several stadiums in Qatar. The Roussel Stadium, as the main stadium, was built by China Railway Construction International Group. Listed companies such as Jinggong Steel Structure and Juli Rigging also participated in the construction.
The stadium is in a pretty good position, "China's Bird's Nest" Roussel Stadium landmark, Roussel Stadium is also printed on the money of Qatar.
There are also many Chinese elements in the stadium. The two large stadium led scoreboards in Roussel Stadium are provided by Shenzhen Chau Ming Technology, an A-share listed company.
Lazard, Lehman Optronics and Abbyson also provided some led displays for the World Cup.
Statistics: November 21, 2022
In terms of large-scale infrastructure, the 800 MW photovoltaic project in Qatar contracted by China Electric Power Construction Corporation (CEPC) was successfully connected to the grid at full capacity, making it the first large-scale ground-based photovoltaic power plant connected to the grid at full capacity in the history of Qatar.
In China, the Three Gorges hydroelectric power plant, the Xiluodu hydroelectric power plant and the Daya Bay nuclear power plant in Guangdong all come from China Power Construction. At the same time, it has long been helping foreign countries build power plant projects, such as Ecuador, Pakistan and Cambodia.
Besides electricity, China and even Qatar's water system are involved.
The 26 water systems of the Qatar World Cup housing project, built by Leo, guaranteed water for living during the tournament.
As you know, Qatar is a desert country where water is more expensive than oil. During the tournament, Qatar is expected to welcome 1.2 million foreign fans and tourists, so the locals have built a special fan village, which undoubtedly creates difficulties for Qatar's water supply.
concluding remarks
In addition to the companies mentioned above, there are a number of Chinese companies investing in the World Cup in other ways.
For example, players from clubs owned by Star Entertainment will play with the Danish national team. Huadi shares sponsored the Portuguese soccer team, Tsingtao Beer and Yanjing Beer launched limited edition cans. Tsingtao Beer has also organized more than 200 matches across the country.
Although the Chinese men's soccer team has been rejected time and time again. However, that doesn't stop the Chinese element. It is making its way to the World Cup tour in more and more ways. In other words, when will the national soccer team compete? ......
