At the press conference on November 14th, the focus of attention fell on a major cooperation - the well-known lifestyle sharing community Xiaohongshu officially joined hands with the Spanish soccer team "Red Bulls" and the Belgian soccer team "European Red Devils" to become the exclusive content interactive platform for these two top teams. "The Red Devils of Europe", becoming the exclusive content platform for these two top teams.
What's interesting is that both teams use bright red as their main color, which not only mirrors the "Little Red Book" brand color, but also creates a harmonious resonance visually.
For a long time, Xiaohongshu has attracted countless young users with its unique charm and become a guide to their lifestyles. In recent years, the platform has been expanding its cooperation territory, not only establishing close ties with sports IPs such as the Chinese women's soccer team, FC Barcelona and NBA star Harden, but also plowing deeper into the field of sports to create a series of popular interactive content.
