The "Guoan Frisbee" has created a storm of discussion in the fan circle. Photo: Beijing Guoan Official Flagship Store
Recently, the official flagship store of Beijing Guoan launched a competitive Frisbee with the club's logo, with a price tag as high as 88 yuan. In the context of the growing antagonism between soccer and Frisbee, the "Guoan Frisbee" has undoubtedly pushed the social debate to a new climax, and has once again touched the sensitive nerves of the national soccer team.
Behind the heated debate over the sale of Frisbees by traditional soccer clubs are many issues. For example, the ebbing of the "golden dollar soccer" era, the difficulties of professionalization, the scarcity of stadium resources, and the freedom of choice in sports, the psychology of belonging and the ethical issues of the project's chain of stigmatization.
In fact, soccer clubs to develop peripheral sports commodities is not unavoidable. Beijing Guoan's move can perhaps be seen as a kind of "curve to save the country", taking advantage of the Frisbee trend to promote the cause of soccer. As soccer fans, we should not be embarrassed about this, but should be proud of it. Even if the future of soccer clubs to form a Frisbee team, that is the embodiment of free competition in the market, the national football team has been through the storm, but at least have the courage to accept reasonable competition.
Frisbee, as an emerging sport, has yet to have a slight impact on the world's sports scene, far less than the shock of e-sports. But in this localization of the national football team, Frisbee has caused a lot of anxiety and conflict.
Compared with Europe and the United States, there is still a lot of room for improvement in the sports participation of Chinese nationals. Soccer is a sport that requires a technical and emotional threshold, and if one fails to cultivate an interest in it during adolescence, it may be difficult to re-engage with the sport in adulthood. Frisbee, due to its low technical threshold, co-ed socialization and fun, fills this gap and attracts many sports enthusiasts without expertise, which is beneficial to sports development and outdoor sports enlightenment.
Before the frisbee boom, the national soccer team has encountered the challenge of e-sports, but e-sports is just a silent diversion, attracting a lot of young people, and did not involve the "division of land" of the fight. And frisbee not only diversion, but also openly "share the land", which gives the soccer people a "provocation" feeling, but also magnifies the scarcity of field resources.
For the national soccer team, if e-sports is just a "jam", then Frisbee is a "provocation".
Time is running out for the National Football League.
The first national frisbee league is about to be launched in the second half of the year, which will further promote the development of frisbee sports. The national football team is not only facing its own problems, but now it also has to face the fierce competition from other programs. Stadium construction is no longer a solution to the pressing problem, and at this time the relevant departments urgently need to introduce innovative management policies to balance the sharing of venues between soccer and Frisbee.
In the long run, I still believe in the vitality of soccer. Because as human civilization increases, we need hot and wild sports more than ever to compensate and balance, which is why soccer is the most popular sport in the world.
After all, people need to "reasonably collide" with each other.
