Li Jiayue, a stalwart of China's women's soccer team, is known for her courageous defense on the green field, thus earning her the nickname "Jiage".
In the recent Women's Asian Cup, Li Jiayue reached the top of Asia with her teammates. Now, she returns to the Shanghai Agricultural and Commercial Bank Women's Soccer Team and continues to fight hard in the league.
Now 32 years old, Li Jiayue, in addition to being an excellent women's soccer player, has an additional compelling identity - sports self media personality.
Her social media account "Li Jiayue is Jiage" has millions of fans on all major platforms and has become a well-deserved big V. Her frank character, humorous conversation, intellectual temperament and elegant image, which is transmitted to everyone through the screen, not only shows Li Jiayue herself, but also shows the world another side of China's female soccer players off the field. The other side of our women's soccer players off the field.
From soccer veteran to self-publisher, Li Jiayue's transformation stemmed from a chance encounter.2021, her best friend began experimenting with pet self-publishing with success.
Good friends believe that Li Jiayue's ability to express herself and logical thinking is very strong, and there is still a gap in the field of women's soccer self-publishing, so if she can combine her experience and influence, she may be able to open up a new world.
Li Jiayue (right) shows her style in the competition.
At first, Li Jiayue didn't have high expectations for self-publishing; she just wanted to try it as a leisure activity and didn't plan to make it a career.
However, after much deliberation, Li Jiayue realized that self-publishing could not only help the outside world better understand women's soccer, but also bring more attention to the sport.
Li Jiayue is already a veteran of the women's soccer scene.
She promotes women's soccer through self-promotion.
Li Jiayue's content covers soccer science, sharing personal experiences, and making game videos with her teammates, allowing more people to see the true face of female soccer players off the field.
Despite the fact that she has to update her content weekly, and sometimes even post two or three high-quality videos a week, Li Jiayue maintains her love and dedication to soccer.
"The self-publishing content is just using the time off to do it, if I don't train and take time off to shoot exclusively, then it will definitely affect the training and competition." Li Jiayue said.
Li Jiayue (second from right) shoots self-published content during her downtime.
Li Jiayue believes that it is very meaningful to let more people know about women's soccer through self-publishing.
"I'm glad that a lot of people can learn what it's like for us female athletes, especially in women's soccer. For example, how it's perceived to be in your 30s and still playing soccer and not married, those are things that people don't know."
In addition, she was able to bring more awareness to some great players who don't normally play much on social media, which is one of the things she strives to do.
"Regarding me personally, I don't really care much about followers, likes, traffic, etc., sometimes I think I'm happy and satisfied to have 10 or 20 people see these things."
Kicking ass and doing self-publishing both require brainpower.
After becoming a self-publisher, Li Jiayue has continued to experiment, learn and learn from her experiences.
She believes that although self-promotion and soccer are very different in form, both require constant thought and avoidance of mistakes.
"It takes brainstorming to do self-publishing, and it takes brainstorming to kick a soccer ball. It's hard to be a self-publisher, it's hard to play soccer, and this kind of sort of triple output, and if you're wrong about one thing, the internet has a lot of 'keyboard warriors' who will latch on to a certain point and spread the word."
"All it takes is one bit of inaccurate expression and you're 'on fire' and I don't want that kind of 'fire'. After a friend choreographs it, I'll scrutinize it and worry about whether it will say something or cause a misinterpretation of misinterpretation? The longest video was reviewed for two days."
In Li Jiayue's opinion, making videos is more about letting more people see the female soccer players and then pay attention to the women's sport, which she has now succeeded in doing.
In the future, in whatever capacity, her love for soccer will not change: "All the things you experience in the moments when you run on the field, winning and losing, gaining and losing, are all valuable assets in life."
"I still want to spend my mind on soccer, and when I'm not playing I'll probably be a youth coach and throw myself into soccer and get my hands dirty to make something happen."
