Faced with many challenges, how to effectively stop the loss and stimulate the new momentum of the soccer league, reshaping the appearance of Chinese soccer has become a pressing task. Take the Chinese Super League as an example, in the last two seasons due to the impact of the epidemic tournament travel seriously shortened, the tournament system more so that many fans of the desire to watch the game on-site temporarily shelved. Many force majeure factors superimposed, resulting in the Premier League revenue shrinkage. As analyzed by Liu Jun, "The 2020 and 2021 seasons of the Chinese Super League will adopt the tournament system, which will reduce the interaction with fans. The trip was shortened significantly, which directly led to the decline of the league's revenue, including copyright revenue. Fortunately, sponsors' support for the league has been stable overall, and most of the receivables have been collected. As a result, we have strengthened our communication with them to minimize pressure and deductions. In the new season, we will strive to cut unnecessary expenses and realize reasonable savings."
In order to stimulate the vitality of the league, "open source" is more important than "cutting costs". Liu Jun revealed: "Since last year, we have adopted a diversified sales strategy in copyright cooperation. We plan to add 1 to 2 new copyright channels next year. Our goal is to increase revenue, expand influence, and comprehensively improve sponsorship income."
Liu Jun revealed that the CFL preparatory group recently planned to distribute to the Chinese Super League clubs an average of millions of dollars each of last season's league participation fees. Compared with the tens of millions of dollars of Chinese Super League clubs' single-season league "dividends" a few years ago, the millions of dollars may be insignificant, but the industry as a whole is facing great difficulties in the case of giving clubs "red packets", at least expresses the sincerity of the CFA, the preparatory group of the CFL and the clubs to work together to tide over the difficulties and actively improve the environment of the league. Clubs to work together to tide over the difficulties, and actively improve the league environment of sincerity. Liu Jun said, "It's not realistic to expect the money to solve the problem of clubs' long-term salary arrears, but the fee can at least help clubs maintain basic operations, and it's helpful in helping teams maintain normal training."
Shi Qiang, head of the preparatory team of the CFL, also expressed the determination of the CFA and the preparatory team of the CFL to "save the brand of the Chinese Super League" on the issue of the league's match system. Shi Qiang revealed that in order to fully promote the restoration of the home and away match system of the professional league, the Football Association and the preparatory team have repeatedly solicited the views of all parties, including clubs. He said in these words, "As long as there is any chance, we have to restore home and away matches." Shi Qiang also explained that unlike the home and away system in the general sense of previous seasons, the league's home and away system, which is being pushed for the 2022 season, is taking place against the backdrop of the normalization of epidemic prevention and control. In other words, the conditions for the league to resume home games must be based on epidemic prevention and control. He said, "For example, the league bubble epidemic prevention and management model, nucleic acid testing and other approaches. The 'home and away system under epidemic prevention and control normality' plan we launched has nearly 100 pages of content. Before developing the plan, we consulted the expert group, including the health epidemic prevention department. Because if there is a problem with epidemic prevention, the impact on the league will be devastating."
Guo Bingyan, head of the competition work of the preparatory group of the CFL, also emphasized that one of the major reasons for the "8+8+8+10" mode of the new season's Chinese Super League stage differentiation is to cope with all kinds of emergencies and extreme conditions. "This is actually the most stable competition system plan that can be switched at any time (conference system or home and away system). From our working point of view, we will definitely strive to resume home and away matches in the latter 3, if not 2, stages of the Super League this season, and the league needs to return to the city. The league is everyone's league, so all parties hope that the winter will pass as soon as possible and spring will come soon", said Guo Bingyan.
