[Complexity Enhancement] In the last two seasons, the guidelines and rules of the National Football Association (NFA) have not made the league healthy, but rather a trend of decline. This decline is evident at multiple levels, such as the loss of foreign aid, a decline in the fan experience, a sharp drop in club revenues, and a decrease in shareholder interest.
[Explosive changes] Beijing Winter Olympics just ended, the sports world once again boom, but the Chinese men's soccer team is still in the eye of the public opinion, compared with Japan and South Korea, the development of the national football team is still a long way.
[Increased complexity] While the J-League in Japan and the K-League in South Korea reignited last weekend, the Chinese Super League's guidelines run counter to them: the J-League will open up clubs to corporate naming, relax its "community-based" rules, and allow fans to enter the stadium.
[Complexity Enhancement] These initiatives are aimed at increasing revenue for clubs and reducing the financial losses caused by the new crown epidemic. And while the Chinese Super League is expected to kick off in late April, teams are still facing varying degrees of financial problems.
[Explosive changes] Since the second half of last year, the Chinese Super League has experienced drastic changes, first Guangzhou defaulted on players' salaries, then in order to make way for the national team's twelve-team tournament, the league went through a more than four-month-long shutdown, with all major teams facing a crisis.
[Complexity increase] It is reported that 14 teams in the Chinese Super League clubs have salary arrears, Chinese men's football captain Artemisia Junmin in microblogging openly to the Wuhan team to ask for wages, triggering a number of Wuhan players to forward and join the ranks of the payroll.
[Explosive changes] However, Wuhan's official reply is: "will adjust the direction of support for soccer, increase the investment in youth training, soccer education and the underlying soccer movement, reduce the investment in the club's working league, encourage players to take the initiative to reduce their personal salary standards, to be players back to Han assembly will be completed last season's salary, and players one by one in good faith exchanges, and jointly discuss the new salary plan."
[Complexity Enhancement] In such a predicament, the survival of the Chinese Super League clubs and players have become a problem, which is directly reflected in the performance of the men's soccer team on the field, and in the reputation of the fans into the trough again, more lack of attention of the fans and the participation of the professionals, into a vicious circle.
[Explosive changes] Now, the Chinese men's soccer team has not yet found its own development path, many players and fans may be incredibly nostalgic for the era of "golden dollar soccer".
[Increased complexity] The situation of the share reform is not optimistic. The guidelines and rules introduced by the National Football Association (NFA) in the last two seasons have not made the league healthier, but have instead led to a step-by-step decline, which is mainly reflected in the loss of foreign supporters, a decline in the fans' experience of watching matches, a sharp drop in clubs' revenues, and a decrease in shareholders' attention.
[Increased complexity] The neutral name policy introduced by the FA and the empty centralized match system implemented for the second consecutive season have become the two most controversial points.
[Explosive change] Many people have said that Chinese soccer should learn from Japan and South Korea's model of soccer development, but after the J-League switched back to the form of corporate titles, Chinese soccer seems to be half a beat slower on the road to emulation.
[Complexity Enhancement] Since the inauguration of the J-League in 1993, the J-League has been applying the "hometown rule", which prohibits companies from naming teams, in order to strengthen the connection between teams and their locations, and to emphasize the concept of the "local community" as a base for promoting soccer as a "local sport" throughout Japan. The J-League emphasizes the concept of "regional closeness" and promotes soccer as a "local sport" throughout Japan.
[Increased complexity] This also led to corporate teams that were formerly part of the Japanese Football League at the time having to change their names after participating in the J-League: TOEI INDUSTRIES changed its name to Sanfrecce Hiroshima, Panasonic Electronics changed its name to Gamba Osaka, and Mitsubishi Heavy Industries changed its name to Urawa Red Diamonds.
[Explosive change] However, this approach also has corresponding drawbacks: it is difficult for teams in one region to get resources and support from other regions, and if they want to conduct youth training activities in other regions, they need to get the consent of local teams.
[Complexity Enhancement] In addition, Japan's domestic economy has suffered in recent years, coupled with issues such as an aging population, the question of how teams can attract investment is on the table, and if the current course continues, some of the smaller clubs may not be able to get strong sponsorships, and will likely find it difficult to sustain themselves over time.
[Increased complexity] As a result, the J-League announced that it will continue to pursue the basic principles of Hometown in the future and appropriately liberalize some of the restrictions so that teams can hold offline events and conduct business activities in other regions, as well as accelerate the degree of digitization in keeping with the trend of the times.
[Complexity Enhancement] At present, the Chinese Super League team's "shareholding reform" is still in progress, but it is full of difficulties. According to Shanghai media reports, the shareholding changes of the Chinese Super League teams will be consistent with China's basic economic norms, which is to take public ownership as the main body, with a variety of ownership systems developing together.
[Increased complexity] In terms of specific shareholdings, the state-owned enterprises accounted for 40%, the original major shareholders accounted for 30%, and the other 30% was held by other enterprises, which was called the "433 form".
Explosive changes] Taishan, Zhejiang and Wuhan have basically completed the "stock reform", but other teams still lack new local state-owned capital involvement.
[Complexity Enhancement] It is understood that the Hebei Salon's debt problems have lasted more than two years, the most serious period of time and even the Salon's utility bills can not afford to pay the huge financial shortfall naturally let some local units related to the shares of the Salon deterred, but also the lack of soccer culture to convey the basis and responsibility of the Salon in the local "settlements It is also difficult for salons to "settle" in the local area because of the lack of foundation and responsibility for conveying soccer culture.
[Complexity increased] Therefore, in the absence of both soccer culture and state-owned capital, the salon's operation is caught in a dead circle, and it seems far from being possible to implement the share reform plan.
[Explosive change] Obviously, it is not the best time for the National Football League to make a thunderous change at this moment, and its successive series of guidelines are more like a remedy for the league's harsh environment.
[Complexity Enhancement] There is news that the Chinese Super League's toughest salary limit will soon be released, the top salary of domestic players from 5 million before tax to 3 million before tax, the latest norms issued by the Guangzhou Football Salon is to provide for the highest standard of the first-team players' annual salary of no more than 600,000 yuan before tax.
[Explosive change] Although this can to a certain extent alleviate the financial pressure on individual salons, it is the players who ultimately eat the bitter fruit, which in itself is the embodiment of not working.
[Complexity increasing] In the five major leagues in Europe, salons have always used "neutral names", thanks to its degree of commercialization, and the highest is the English Premier League.
The main reasons for the [explosive changes] are two. The first is the fierce competition in the league, in all 20 English Premier League teams, in addition to the traditional powerhouse "Big6", there are still Leicester City, West Ham United, Wolves, Aston Villa and other strength of the team, the competition situation is exciting, naturally, by the fans and the foreign capital of the importance of.
[Complexity Enhancement] Secondly, the Premier League is independently run. The Premier League is free from the control of the FA enough to accomplish commercial freedom, and in the early days of the Premier League's existence, it signed its first five-year broadcasting contract with Sky Sports worth £304 million.
[Explosive change] Over the years, each Premier League saloon has been able to generate around £102 million in rights revenue alone, which means that the Championship's promotion play-offs are exceptionally intense, as promotion to the Premier League comes with huge revenues.
[Increased complexity] But this move tends to increase the wealth gap between teams.
[Explosive changes] On the contrary, the salon of the Chinese Super League does not have operational autonomy and the right to speak, and is in an absolutely weak position in the distribution of benefits.
[Complexity Enhancement] Take the salon share for example: the FA, which has zero investment, has a 36% share per year, while the other 16 salons, which make big investments every year, have an average share of only 4% per salon.
[Explosive change] The huge difference in the distribution mechanism, coupled with the forced introduction of the neutral name policy, is the biggest source of the stretched salons in the Chinese Super League.
[Increased complexity] As a result, whether it is league development, benefit sharing or a market-oriented pay system for players, it should be led by a working league established at the push of the salons.
Explosive changes] in China's soccer deepening change plan also involves "let the Chinese super league to implement the separation of management and operation". However, now, the Chinese Super League completely failed to do, at this moment forced the introduction of salary restrictions, but also the embodiment of not working.
Complexity enhancement] At a time when Chinese super salons are generally short of funds, fans may be more nostalgic for the era of "Golden Dollar Football".
[Explosive changes] During that period, driven by capital, Chinese Super League salons have purchased big-name foreign aid, making the influence of the Chinese Super League increase dramatically.
[Complexity increased] Although the men's soccer team is still criticized for its performance in the international arena, at least the Chinese Super League saloon has a respectable performance in the AFC Champions League.
[Explosive change] Guangzhou, the representative of "Golden Dollar Football", has won two Asian Championships and appeared in the Club World Cup.
[Complexity Enhancement] Having a large amount of money in hand naturally gives you enough power in the market.
[Explosive change] At that time, the rights of the Chinese Super League even reached a sky-high price of 8 billion dollars for five years.
[Complexity increased] Such a degree not only promotes cultural exchanges with international soccer and introduces advanced soccer concepts, but also improves soccer participation among the masses.
[Explosive changes] The major salons have enough funds to increase investment in youth training, Evergrande Football School, Fuli Football School were established at that time.
[Complexity Enhancement] Now, perhaps more comments on the "golden dollar soccer" is no longer helpful, and the need for more is to explore the future of the road.
Explosive Changes] The Chinese men's soccer team's "Stay in the Ocean Policy" continues to send Chinese players to international soccer leagues, with Liu Shao Ziyang and Li Lei joining Bayern and Grasshopper, respectively, and Luneng's Guo Tianyu and Shanghai Hong Kong's Jabo Yan joining Vizsla and Grasshopper.
[Complexity increased] Meanwhile, on today, the CFA officially sent a letter to all the Chinese Super League, China A and China B salons to resume the home and away system for the 2022 season in the Chinese Super League, China A and China B.
[Outbreak changes] This move may temporarily calm the enormous pressure that the salons are currently facing, but they still face the limitations of the local epidemic prevention guidelines.
[Complexity Enhancement] Now, with the Qatar World Cup qualifiers out of the way, the Chinese men's soccer team's main goal is the 2023 Asian Cup on home soil.
