Just yesterday, the CFA issued a letter of deliberation to clubs on the subject of rehabilitation home and away arrangements for the 2022 season in the Chinese Super League, Chinese League One and Chinese League Two. Yangzi Evening News conducted an in-depth analysis of this, emphasizing the importance of the rehabilitation home and away system to the entire league brand.
Looking back on the nearly three decades of professional soccer in China, numerous teams with rich heritage have forged a solid position in the city. Until 2020, traveling to home stadiums to cheer for their beloved teams is an indispensable part of many fans' lives.In 2019, the average number of spectators in the Chinese Super League was as high as 23,464; out of 240 matches, 30 matches had more than 40,000 spectators, and four matches even exceeded the 50,000 mark.
Yangzi Evening News pointed out that this data is enough to illustrate the problem. A city with a Chinese Super League team will have more than 20,000 people spending money around the stadium every week; in the age of self-media, every viewer is equivalent to a "self-media", and each round of the Chinese Super League will attract no less than 180,000 times of "self-media" will be the story of the stadium! Sharing to the circle of friends, microblogging and other platforms. This is the normal home and away game system brings attention and influence, this influence is undoubtedly on the club's investment, sponsorship and city consumption to play a positive role in promoting.
However, the outbreak brought all of that to a screeching halt. For many, a way of life was lost; for the league brand as a whole, it was a huge shock. The timely reinstatement of the home-and-away format is therefore particularly urgent.
