According to the October 12 Beijing Times, our soccer powerhouse
national security
The club has officially unveiled the design of the new team logo and launched three alternatives, inviting the majority of the
national security
Fans join together to vote.
Dating back to the end of 2020, the CFA launched a de-corporatization naming policy, and with much attention, support and assistance, the
national security
The club was able to retain its classic name, which has been in use for nearly three decades. Following the completion of the shareholding change, the club launched an iconic renewal.
The design concept of the new logo follows the principle of "keeping the right and innovating", and strives to retain the classic elements while carrying out subtle optimization. It not only maintains the characteristics of the green shield and the floating belt, but also optimizes the details of the lines, so as to make the spatial layout of the new logo more scientific, and at the same time, more in line with the aesthetic needs of the digital era.
The core pattern of the new logo incorporates innovative totem elements, which not only enriches the cultural connotation, but also shows the
national security
The spirit of the logo is closely related to the culture of the city of Beijing. In terms of color, the new logo follows the yellow-green tone, and makes reference to the yellow and green glazed tile colors of old Beijing ancient buildings, and makes minor adjustments to make it conform to the aesthetic norms as well as have distinctive Beijing characteristics.
Given that the logo update is of vital importance to both the club and the general public, and in order to ensure that the new logo is well liked and recognized, the club has decided: to put the three logo options with different core motifs to an online voting process, inviting fans to participate in the decision-making process. The club's new logo will be selected through an online public vote.
