Recently, China's soccer "female Messi" Wang Frost and a doll called "struggle rabbit" together popular, attracting the attention of many young people. This cute doll is from a creative company in Hangzhou Qiantang New District - Hangzhou ask the child cultural creativity limited company (hereinafter referred to as "ask the child").
The staff of Ask Kids revealed that they just sent 48 "Struggle Series" dolls to the Chinese women's soccer team, which is going to participate in the Tokyo Olympics, to cheer up the girls. This batch of dolls by the women's soccer players favorite, so that all the staff of the company are very excited, they hope to let more netizens to understand their products.
It is worth noting that our women's soccer team is not the only group that has the same product. Wu Yifan, Li Jiaqi and other famous figures also have the Ask the Boys doll. So, why can this doll fire out of the circle and become the new favorite of young people?
Ask Child accurately grasps the needs of young people and integrates national culture into product design. "Our target group is mainly young people between the ages of 18 and 30, who need spiritual solace after a busy day at work. Ask Child doll is not just a doll for them, but also a partner that brings security and spiritual encouragement." The relevant person in charge of the enterprise said, ask the child attaches great importance to the integration of traditional Chinese elements into the design and production of cloth dolls. Last year, during the Hangzhou Cultural Fair, they used the struggle rabbit, struggle bear, wooden ox flow horse and other dolls to build the net red wall, attracting many tourists to take pictures to hit the card.
Focusing on the new consumer needs of young people, Ask Child has launched cute products, leading the trend of cute economy. In addition to Ask Child, enterprises such as Jiuyang Small Home Appliances, Plaything Realization Volunteer, and Wang's Hand Creation are also innovating and launching products that are loved by young people.
Jiuyang small home appliances in the manufacturing industry, the first to start the "cute" marketing strategy. In recent years, they and Doraemon, Hello Kitty and other well-known IP co-branding, launched a sandwich machine, juice cups, soybean milk machine, oven, noodle maker, electric hot pot and other cute tide of small home appliances, by the young people's enthusiastic pursuit, so that "cooking at home" has become interesting, fun. Through the shortest chain, the most fashionable and trendy way to talk to young people, Jiuyang's sales of related categories of products increased by nearly three times.
It is worth mentioning that most of these new economic business enterprises are gathered in the creative resource-rich Da Chuang Town. "Moe economy and beautiful economy are new business forms that we are focusing on cultivating, and next we will focus on supporting these innovative enterprises and providing talent support for them through cooperation between district schools." The relevant person in charge of Da Chuang Town said.
