On April 13th, a fierce competition was staged in Gusu, the second round of the China-Korea Women's Olympic Qualifying Tournament was in full swing. With a 2:1 lead in the first round, China's women's soccer team, in the second round of 0:2 behind the unfavorable situation, after extra time, with a total score of 4:3 reversal of the victory, successfully locking up the ticket to the Tokyo Olympics. The atmosphere was electric, and the exciting moments were captured in this photo. Source: Visual China
Meanwhile, Beijing, April 14th, Ford Bao revealed that the men's football World Qualifier Forty China's regional business cooperation negotiation was held in Gusu. China Football Association and Ford Bao relevant departments and guests gathered to cheer for Chinese football and discuss cooperation and development.
At the fair, He Xiaofeng, deputy secretary general of the CFA, first introduced the basic situation of China's group in the 40th round. The remaining eight matches of our team's group, which adopts the tournament system, will be held at the Gusu Olympic Sports Center from May 30 to June 15, hosting Guam, Maldives, the Philippines and Syria.
The head of business also introduced in detail the tournament sponsorship and cooperation opportunities and the tournament's communication value. It is reported that in the 2019 Forty Ten Tournament our team hosted Guam, the audience was nearly 40,000 people, and the CCTV5 ratings were as high as 0.91%, with a market share as high as 10.36%, making it the most popular program in the whole type of live broadcast program on that day.
China's player Eckerson (second from right) faces Guam, the second opponent of Qatar World Cup qualifier, at Tianhe Sports Center on the evening of October 10, 2019 in Guangzhou. On that night, China's team beat Guam 7-0. By Chen Ji Min, CNN Photo.
After our women's soccer team beat South Korea at home in the Olympic preliminaries to advance to the Olympics, the media and the public's attention to our women's soccer team reached a peak, and related news and information instantly hit the screen. The microblog topic #China's women's soccer team advances to the Tokyo Olympics # quickly rose to the top of the microblog hot search list, while a total of 11 "women's soccer" related topics on the microblog hot search list.
According to the data provided by Ford Bauer: In terms of television broadcasting, this game has become the highest rated program on CCTV at the same time, and has hit the peak of ratings in the same time slot in the past two years. CCTV5 broadcasting of this game has covered more than 20 million TV viewers, which is very high in the afternoon of weekdays.
According to statistics, as of 12 hours after the game, the number of news reports about our women's soccer team reached more than 350,000, and the influence and attention of our team can be seen.
For brand customers, the collaboration of China's team competition is the perfect time to break the circle of communication, and the 40 strong tournament will usher in a good opportunity to continue to expand the dissemination. The tournament will make every effort to create a "broadcasting national team", with CCTV TV channels as the first, superimposed on a variety of new media channels to aggregate communication, to realize the distribution of multiple, to help tournament sponsorship brand embrace more audience groups.
The event was attended by Au Chuliang. Photo courtesy of CFA.
Ford Bauer said that the sponsors' rights and interests of the Forty will also be more fully displayed in multiple dimensions, and the venue LED advertising, 3D carpet, infield physical display, event backdrops, stadium corridors, etc. can be used to expose the sponsorship brand in multiple angles, realizing high-frequency and high-efficiency dissemination.
During the fair, the sponsors of our team also introduced to us the changes that happened after the cooperation between their enterprises and CFF through videos and called for more enterprises to join the family of our team. The invited guests exchanged suggestions and ideas on activation marketing with the organizer, and the agency head also said that he would recommend the 40th match to his clients from multiple channels.
The event culminated with the appearance of Au Chuliang, a member of the coaching staff of the current Chinese men's national soccer team who had participated in the 2002 World Cup. Regarding the preparation of the national team, he firmly stated that the whole team is now full of confidence and high morale, and is determined to achieve the desired results.
