Adidas, the German sports giant, with its extensive global layout, joins hands with sports teams from Britain, Germany, Hungary, Ireland, Poland, Turkey and other countries. Not only the depth of cooperation with the British team, its many sports teams also enjoy this treatment, each medal for Adidas to bring double glory. And the wide application of Adidas equipment, such as judo, skateboarding, boxing, etc., makes its medal accumulation momentum strong.
Chin-Wen Cheng, the tennis player, won the gold medal, highlighting the strength of Adidas.
At the same time, the U.S. brand Nike, although the U.S. team works closely with the U.S. team, but did not fully cover the sports teams. Many U.S. athletes' medals in medal uniforms, such as cycling, shooting, volleyball and other sports, have brought glory to Nike. In track and field events, Nike and multinational teams, once beyond Adidas, became the medal list leader.
However, the gap between Nike and Adidas in the medal table is only six medals, and any hiccup could change the rankings. Nike collected 83 gold medals, making it the brand with the most gold medals, but Adidas and Nike are still indistinguishable from each other.
The gold medal in men's basketball still belongs to the "Dream Team".
Brands at the top of the list, mainly sponsoring delegations and sports teams, a huge investment, statistics on the competition uniforms and medal uniforms, a more reasonable display of the effectiveness of brand exposure. Japanese brand Asics, the total number of medals 146, the main partners for the Australian and Japanese teams, the Japanese wrestling program gained a lot.
Japan excelled in the wrestling program.
Asics also sponsored the Qatar team, but its logo was faded out on the uniforms, and this medal for the podium suit is still recorded under the Asics name.
Chinese brand Anta, with a total of 119 medals, is the main partner for the Chinese team, which accumulates medals for its competition uniforms through its performance in boxing and weightlifting.
Anta has been at the top since the first day of the Sports Brands list update, and the Chinese delegation has been impressive.
The men's team won gold and the table tennis medals were wrapped up.
The French brand Lecoq, with a total of 111 medals, extended its partnership interests from the French team to most of the sports teams, and also collected both competition and podium medals in several disciplines when France ranked fifth in the gold medal table as host.
Behind its brilliant numbers, Le Carque faced operational difficulties and even needed to take out a loan from the Paris Organizing Committee of the Olympic Games in order to meet its sponsorship commitments to the French delegation.
Men's 4×100 meter medley relay, France defeated China to win the silver medal.
Looking at the top five on this sports brand list, the clean slate is full of brands with deep coverage of resources from delegations to sports teams. Adidas, Nike, Asics, and Lecoq have been at the top of the brand list since the early stages, and all four brands have topped the list on each of the first four competition days.
In the end, the brands that can invest heavily in synchronizing the resources of the head delegation and sports teams are the leading brands on the Paris Olympics sports brand value list.
Record-breaking! 13 Chinese brands on the list.
Sixth on the list is the Chinese brand Pico, with delegation resources, harvest 28 gold, 23 silver and 25 bronze, this competition announced for the cooperation of 11 delegations, before the game issued a "Pico Legion" to compete for more than a hundred medals of bragging rights.
Brazil wins silver medal in women's soccer.
Delegations backing Pico for a medal include New Zealand, Brazil, Romania, Belgium, Slovenia, and Algeria.
Chinese brand Li Ning ranked 16th with 19 gold, 5 silver and 5 bronze totaling 29 medals.
Chen Yiwen won gold on the women's 3-meter board.
As the competition entered the later stages, it began to appear that non-Chinese related medals were being pocketed by Li Ning.
Chinese brands that also have more opportunities to perform in the back section include 361°.
In addition to Anta, Pico, Li Ning and 361°, there are several other Chinese brands on this sports brand value list, totaling 13.
This is the largest number of Chinese brands on the Summer and Winter Olympics brand list since Sports Big Business produced the sports brand list.
Speedo leads the army of professional draping brands.
Measured by the medal sources on the list above, the Olympic marketing layout of 13 Chinese brands can be roughly categorized into four types: first, layout of both delegation and sports team resources; second, layout of delegation resources; third, layout of sports team resources; fourth, layout of sports team resources and focusing on specific categories of events.
The more than 100 brands on the Sports Brand Value List are also largely categorized according to this. The largest percentage of these are in the fourth category - brands that focus on specific programs.
The highest-ranking "professional brand" on the list was the swimming equipment brand Speedo, which ranked seventh with 57 medals.
The synchronized swimming, diving, water polo, marathon swimming is also counted, the number of medals in swimming 49 sides, and swimming equipment and other land sports equipment there is a certain professional barriers, so the swimming professional brands in the sports brand list has a greater accumulation of medals advantage.
In addition to Speedo, Arena also ranked relatively high, coming in 11th overall and second among professional brands with 45 medals.
Arena's partners, on the other hand, include the Italian and Hungarian teams, as well as athletes from France, South Africa and the United States.
There were also medals for both brands in diving, water polo and marathon swimming.
Panzanella Champion Bully.
Arena was only dropped out of the top 10 by Puma's counterattack in the final moments of the 16th race day.
Although Puma is popularly perceived as a generalist brand - i.e. a brand that supplies specialized products in several sports - yet almost all of Puma's medals on the list of sports brands come from track and field.
Puma's main partners are Jamaica, St. Lucia, Grenada delegation, and these countries are mainly through the track and field to harvest medals, so Puma in a number of track and field events are both take the lead clothing and competition clothing medals.
Combined with the experience of producing previous sports brand lists, SportsBiz looked at the performance of specialty brands in a number of other sports, and as a result, some stayed strong this year, while others plummeted.
Those who were able to hold their ground were Allstar in fencing and Bioracer in cycling, and the medal haul was not much different from the Tokyo Olympics.
It's only because of the addition of the Paris list to the medal wear statistics that more brands working with stronger delegations have rushed to the top of the list, and accordingly have pushed down the rankings of the specialty brands.
Belgian rider in a Bioracer.
And among the brands that drastically reduced their medal counts, the most prominent was taekwondo brand Daedo, which fell from 19 faces in Tokyo to seven in Paris.
Daedo is a Spanish brand of combat sports equipment that has particularly shined in the past with its kickboxing program on the brand list.
But it lost its share of the Paris list mainly to KPNP from South Korea.
The latter had 12 medals, compared to three in Tokyo.
KPNP (in blue) battles with Daedo players.
Also in alarming decline was watersports brand 2XU, which went from nine medals in Tokyo to failing to make the Paris list.
2XU, which mainly provides tights and other equipment for water sports such as sailing and rowing, unfortunately failed to make the list this time.
Zhik, another brand common to sailing, reduced from eight medals in Tokyo to four in Paris.
It's a slightly different situation than 2XU, where SportsBiz actually found Zhik gear to be used frequently among sailors, but the brand logo was often obscured.
It is possible that this is due to the fact that Zhik's everyday product style places more emphasis on brand logos, and the Olympics have strict requirements for the size of brand logos on sportswear.
In order to be compliant, athletes can only cover the Zhik logo.
Since there is something from something to nothing, naturally there is also something from nothing to something.
For example, the Australian brand 776BC is owned by
