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Uncovering the new dynamics of the sports industry, Suyi's column takes you to unlock the door!

sky 2024-12-05 20:30:01
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In the arena of modern society, sports have become a unique social phenomenon, which is not only a stage for competition, but also a battlefield for business. Looking back at history, it is not difficult to realize that the rise of modern sports is closely related to the wave of industrial and media revolutions. It has penetrated into the lives of sports superstars such as Messi, Crow, Curry and Durant with the footsteps of globalization, and its influence has long surpassed that of sports itself. On the journey of reform and opening up and economic development, the wave of globalization and commercialization has inevitably affected the sports field. However, in the midst of anti-globalization thinking, sports still hold fast to the banner of globalization, and many sports programs have flourished on the global stage. Nowadays, some voices try to solve the sports problems with the "national system", and even regard the "Village Super League" as the World Cup of the Chinese nation, but these views seem to have overlooked the essence of sports as a trade or industry. Globally, sports are categorized into mass sports, amateur sports and professional sports. We usually refer to professional sports as "competitive sports". However, professionals have pointed out that professional sports are actually divided into two sub-fields, professional sports and vocational sports, and the fundamental difference between the two lies in the source of resources: professional sports are those for which the government provides resources, while vocational sports are those for which the market provides resources. Professional sports are the pinnacle of modern sports, with global sports such as soccer, basketball, tennis, golf, combat and motor racing representing the true face of professional sports. Baseball, rugby and ice hockey, on the other hand, are predominantly popular within North America, while e-sports, although not recognized by the traditional sports industry, have operated under laws that are consistent with the characteristics of professional sports. The core event systems in these sports constitute the true IP. This article discusses the relatively rare "professional sports" in Chinese sports. Professional sports have a strong commercial IP value, which can ensure the sustainable operation of market participants based on market-oriented principles, and have a huge impact on the overall sports industry. The definition of professional sports can be simplified as "sports programs that generate commercial revenues from sports performance", where participants are motivated by profit. The players in professional sports include leagues, clubs, and athletes, as well as the broadcasters, sponsors, venue operators, equipment suppliers, and marketing agencies that serve professional sports. The ratio of participants to spectators is also a measure, and a ratio of more than 1:2 is generally considered to be a professionalizable sport. The core of professional sports is commercial revenue, including commercial sponsorship, broadcasting revenue and spectator revenue. Sports that do not have a clear entity and generate all three types of revenue cannot be considered professional sports. Professional sports in China are facing competitive pressure, especially the international competitiveness of sports such as soccer and basketball has declined. However, sports such as golf and tennis have a more mature development model, and Chinese players have achieved excellent results in these sports. The development of professional sports in China needs to be reformed and opened up in order to adapt to the global competition pattern. In the reform of the sports industry, we need to draw on the concepts of "clear property rights" and "transaction costs" in the Coase Theorem to promote the market-oriented development of professional sports. The development of Chinese sports should be based on Chinese characteristics, and should not only play the role of "Olympic strategy", but also refine the strategy and adopt different reform measures for different sports. Reform of the sports industry requires systematic thinking, including property rights reform, market-oriented operation, and the establishment of industry standards, in order to realize China's leap from a big sports country to a strong sports country.

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