The spring breeze of 2024 is blowing, and on March 23, the new season of the Women's Super League is about to kick off. In an exclusive report by Sports Weekly, reporter Jiang Xian disclosed an exciting news: Beijing Women's Soccer Team, which had won the champion of the All-Championship Season, has finally turned the corner after three years of financial difficulties, with a new sponsor joining the team and injecting new vitality into the team.
Recall that at the end of 2020, the Beijing Control Group ended its four-year-long financial support and the Beijing Women's Football Team was left in a predicament of no sponsorship. Despite the financial support from the Beijing Municipal Bureau of Sports, it was not a long-term solution. It wasn't until the start of this season's league that Beijing Women's Football finally welcomed a new partner, and on March 11th, the new sponsor signed an agreement with Beijing Jingtan Football Club Co. The cooperation between the two sides has progressed quickly, taking less than three months.
Despite the financial pressure, Beijing Women's Football Team never gave up their dream. With strong beliefs and unremitting efforts, the team achieved the fifth place in the Women's Super League. In the new season, with financial security in place and the return of captains Wang Shanshan and Gu Yasha, Beijing Women's Soccer is full of confidence and ready to hit even higher honors.
Head Coach Yu Yun said, "We have higher expectations for ourselves. Having finished fifth in the league last year, our goal is naturally to go to the next level. But we will still keep our feet on the ground and take one step at a time. Through difficulties, we persevered, and now that living conditions have improved, it's even more important to be cautious and play better soccer."
Wang Shanshan also said, "Thanks to the support from all walks of life, we have been able to achieve good results on the field and win the love of more fans. In the new season, we will give back to the community's love and care with more enthusiasm and fighting spirit."
