Challenges to follow in new Super League season
Soccer Daily headlines reveal that the Chinese Super League is facing a number of difficulties in the new season, posing a major test for the start of the top soccer tournament. The investment issue is particularly prominent, as many companies have serious doubts about the commercial potential and financing ability of the Chinese Super League, and are no longer keen on investing large sums of money, nor are they optimistic about enhancing their brand influence through the league.
It is reported that the Ping An Group of China as the main sponsor's contract is about to expire, but the request for renewal of the contract is sinking like a stone. Even if the management of the Chinese Super League actively pursued, but also did not receive a positive response, the main sponsor's hesitation can be seen. The attitude of small sponsors is also worrisome, coupled with the team's dividends have shrunk dramatically, according to Football Daily statistics, dividends may be sharply reduced by 80% compared to previous years.
Clubs demotivated by sharp drop in dividends
This will undoubtedly have a serious impact on the operation of the club. In the past, the major clubs season dividends can reach 40 million, this season the end of the season is afraid to fall to eight million, a staggering rate of decline. From the pinnacle of gold dollar soccer to the grassroots, the transition is as fast as a roller coaster.
Difficulties as clubs face life and death tests
Even though the larger clubs can still barely hold on, it is becoming increasingly difficult for small and medium sized clubs to stay alive. With rumors of new clubs dropping out at the end of the season, the lack of teams is becoming more and more apparent. Names of teams such as Dalian and Chengdu have been rumored frequently, although not confirmed, but the hardship of the clubs can be seen.
National soccer performance, the reputation of the Super League is at stake
The performance of the national soccer team in the World Preliminary Cup not only concerns its own destiny, but also affects the qualification for the 2026 World Cup, and is also a wind vane for the reputation of the Chinese Super League (CSL). If they can achieve good results in Thailand and South Korea, the reputation of the Chinese Super League is expected to rebound; on the contrary, confidence will be dampened, which is not favorable to the entire off-season.
Therefore, I expect the international players to show their strength in this ever-changing field of play and fight for the team's honor. After all, glory and security come from every fight.
