On the evening of the 19th, soccer superstar Mays posted a video on Weibo detailing his absence from the Hong Kong tournament earlier in the month. However, it seems that Mays is facing challenges with his advertising endorsements in the Chinese market. It has been reported that a liquor product he endorsed has been quietly taken off the shelves of online shopping platforms, and the advertising campaign has also disappeared.
Mays is a ubiquitous figure in the global advertising world, and this absence has had a knock-on effect on its brand endorsements in the Chinese market. Some of the brands that have been working with Mays for a short time have begun to reduce their exposure, while Chishui River, a liquor brand that has recently partnered with Mays, quickly terminated its cooperation. The brand launched a new product on its online platform in January this year, and included a signed jersey as a promotion.
As the absence of the incident fermented, many netizens flocked to the liquor merchant's microblogging, calling for the termination of the cooperation with Mace. It is reported that the liquor product has been withdrawn from online platforms, and related promotional activities and advertisements have disappeared without a trace.
