When the news of international soccer superstar Macey's "sit-in" in Hong Kong festered, it had far-reaching effects, even causing the Argentina national team, which was scheduled to play a warm-up match in China in March, to be forced to divert to the United States. Sources revealed that Cudi Coffee, which sponsors the Argentine team, has also announced that it is "breaking up" with Mez, cleverly covering the 36-year-old soccer star's face with a Chinese character "福字春联" on its promotional posters.
Cudi Coffee, a new coffee chain brand in China, was born only in 2022, and reached an agreement with the Argentinean Football Association last June to become a global sponsor of the national team, with the intention of rapidly expanding the brand's influence. However, the large Argentinean posters in the store, which originally displayed Mez, Di Robao and Ansel Fernandez, have recently taken a turn for the worse, with Mez's portrait cleverly obscured by the Chinese character for "fortune", a move that is suspected to have been made out of the coffee shop's concern over the "Jaizi sitting" incident, and aimed at protecting the brand's image.
