Behind this passionate photo of the stadium, Liverpool Football Club is experiencing a financial comeback. In the 2021/22 season, despite a slightly bleak record on the pitch, they have seen a bumper harvest in the shopping mall. The club unveiled its financial report for the season, with total revenues of £594 million ($5.6 billion), the highest single-season revenue in the club's history, and a magnificent turnaround from loss to profit, with a pre-tax profit of £7.5 million, the first profit since the 2018/19 season.
The 2021/22 season was the first full season since the Premier League returned to normality in the post epidemic era. Liverpool's matchday revenue soared to £86 million, an increase of £83 million compared to the 2020/21 season. The club also managed to sign new commercial sponsorship deals, bringing in £29 million in additional revenue from last season.
Not content to rest on their laurels, Liverpool have also expanded their business in a big way. Fifty-one new specialized stores were opened and 19 new international commercial licensing agreements were signed, while the club's e-commerce business showed significant growth, which together drove a leap in overall revenue.
However, the other side of the coin is that Liverpool's operating costs have also risen dramatically, with the payroll expenses increasing to £366 million from £314 million the previous season, resulting in a meager profit in the end. Given that the team's performance has plummeted this season, the next time the results are announced, it may be another challenge for the men in red on the pitch to prove their worth once again.
