This evening (19th) saw the exciting conclusion of the 2022 Kata World Cup soccer tournament, a battle of champions recognized by the fans. In a wave of passion, Argentina, led by Lionel Messi, defeated France, a soccer superstar who made a perfect curtain-raiser to his final World Cup campaign, and brought to naught the regrets of France's little Prince Romain. This match, undoubtedly, became the night's top-rated TV program.
Media buzz and sports lottery sales data both show that this year's World Cup is still hot in Taiwan. It's worth comparing the last two World Cups through TV ratings data.
In 2018, China TV only started live broadcasting from the round of sixteen, while this year's Cada World Cup added more matches to the live broadcast, and Airda still broadcast the whole event live. Although the overall average ratings were not as good as the previous edition, I analyzed that in addition to the less-than-ideal timing of some of the matches, Aierda's years of deep cultivation of the IPTV market and OTT platforms also added influence. The main viewers are still men over 30 years old, but this year's ratings are about half of the previous year's decline.
From the highest attention to the final round of ratings, the Alfa Championship although intense very, but the ratings data did not exceed the last FARK war, but still the single game ratings of the most; removed from the quarterfinals of the tournament, this year's ratings of the most Morocco versus Portugal's 2.45, a decline from the last Brazil versus Mexico's 5.45.
Using the average number of people touched per game as a perspective, the average non-repeat viewing population for the current World Cup on CCTV was 486,000, compared to an average of 1.45 million for the previous year, with the championship finals being the peak viewership in both editions. The difference in average minutes watched per game was not significant (1 hour 06 minutes in 2018; 1 hour 07 minutes in 2022), but the decrease in wireless (cable) TV viewing was a key factor in the ratings.
