The 2022 World Cup in Qatar came to a successful conclusion this evening (19th) with what fans recognized as a spectacular championship match. In a dramatic contest, Argentina, led by Lionel Messi, defeated France, led by Kylian Mbappe, to reach the top of the World Cup and leave the soccer superstar with no regrets in his World Cup curtain-raiser. The game was undisputedly the top-rated game of the day on all channels.
According to media reports and sports lottery sales, this year's World Cup is still hot in Taiwan. Next, let's compare and analyze the ratings of the last two World Cups through TV ratings data.
In 2018, China TV only started broadcasting from the round of sixteen, while this year's Qatar World Cup provided more live streaming services (Airda still provides full live streaming). Although the overall average viewing situation is not as good as the previous edition, I believe that, in addition to the fact that some of the tournament times are not too friendly to viewers, the influence of Airda's deep-rooted IPTV market and OTT platforms is gradually increasing. The mainstay of viewing is still male viewers over 30 years old, but this year's viewing situation probably dropped by more than half compared with the previous one.
From the highest attention to the final round of the ratings, despite the passion of the Alfa Championship, but the ratings data did not reach the level of the last Fak battle, but still the highest point of the single game ratings; exclude the competition outside of the quarterfinals, this year's highest ratings of Morocco against Portugal 2.45, compared to the last Brazil against Mexico, 5.45, the gap is obvious.
