At the end of 2022, the warm-hearted public welfare soccer event, the Lansing Cup Children's Soccer Invitational Tournament, was passionately staged on December 17th at Taichung's Taiyuan Soccer Stadium. On the eve of the Qatar World Cup final, the tournament took advantage of the World Cup fever to allow young players to interact with Taichung FUTURO professional players, and through the 8-a-side soccer tournament, eight children's soccer clubs were closely linked with eight public welfare organizations, and the champion team will be donated by the 50 Arashi Group of Taichung to the public welfare fund, which conveys the positive energy of "You play soccer, and I am thankful for that! The winning team will be donated by the 50 Arashi Group in Central to the public welfare fund, conveying the positive energy of "You play soccer, I appreciate it.
300 young players, guests, coaches, and representatives of public welfare organizations gathered together to feel the warmth of this sport. The tournament, carefully prepared by the 50 Arashi Group, a leading brand of Taiwan's hand-cranked beverages in the Central Region, was attended by nearly 300 young players, coaches, guests, and representatives of public welfare organizations with the full support of Chairman Ma Ya-fen. Ke Qiuyan, director of the group and executive director of the corporate relations department of Arashi Star Literary and Sports Affairs, said, "Sports is the easiest bond for people to connect with each other, and we hope that while the company is doing public welfare, it can also allow the young players to observe the professional players up close and provide them with the resources to cultivate the future stars of the sports world."
Chen Ting-Yang, China's soccer international and captain of the FUTURO professional soccer team, said, "I would like to thank the 50 Arashi Group in Central District for organizing such a meaningful tournament. With the support of the company, the players' dreams can only go farther. It was very touching and meaningful to see the young players running on the field."
The Arashi Star Cup invites eight children's soccer clubs to link up eight public welfare organizations through an 8-a-side soccer tournament, realizing the positive interaction between corporations and public welfare. Co-organizer Yutaka Komori, General Leader of Taichung FUTURO Soccer Club, emphasized, "Creating local tournaments sponsored by corporations is the key to rooting soccer in the community and sustaining its promotion. Clubs need to strengthen ties with local businesses and communities to integrate athletes and have a positive impact on society."
The participating young players played soccer happily on the cold winter day, and the public welfare units enthusiastically cheered for the children on the sidelines, making for a warm and touching scene. The invited clubs included BEST Soccer Club, Lightning Panther Soccer Club, Blue Sky Flames Soccer Club, Foot Dream Dragonfly Soccer Club, Taichung City Guoan Elementary School Soccer Team, Foot Dream Tunghai Club, Dongmen City Soccer Club, and Taichung FUTURO Soccer Club.
The young players overcame the difficulties and quickly warmed up before determining the team formation and field assignments, enjoying the game with ease and also leaving good memories for the end of the year. Tseng Tsuen-yu, Deputy Executive Director of Arashi Star Literary and Sports Affairs, Corporate Relations Department of the 50 Arashi Group in the Central Region, and Chairman of the Athletes' Career Planning and Development Association of the Republic of China, emphasized, "The number of basic athletes determines the quality of professional sports. In addition to government departments, the long-term careers of athletes will be more secure if more companies devote themselves to public service and relay support to sports."
The power brought by the game of soccer is not only the soccer ball itself, but also the overflowing hope. The eight grantees of the event not only cheered on the young players, but also organized a fun soccer game during the lunch break to interact with the professional players.
During the award ceremony, children exchanged small gifts, and eight children's soccer clubs and eight public service organizations supported each other, allowing soccer to take root at an early age and develop over time. Recipients of the event included the Love of Life Literary and Educational Foundation, the Boys' Social Welfare Foundation, the Taichung City Ulica Community Service Association, the Christian Taiwan Lutheran Church of the Foundation (Taichung Muyi Church), the Puli Shancheng Soccer Club, the Changhua County Joyful Social Welfare Association (Threads West Caring Center), the Chinese Shepherds Youth Development Association, and representatives from the Taichung City Xingfu Caring Association and the recipients of the children's gifts. The atmosphere was warm and welcoming.
Thanks to the guidance of the Taichung City Government's Sports Bureau, we look forward to the continuation of Taiwan's interest in soccer after the Qatar World Cup. The Central District 50 Arashi Group Arashi Star Literary and Sports Matters will continue to carry out public service actions, cooperating with the Taichung FUTURO professional soccer team to go to the countryside to conduct public service soccer teaching, and continue to ignite the flame of hope for Taiwan's young soccer players.
Each participating youngster received a beautiful commemorative medal. We believe that valuing participation and enjoying the process is more important than winning.
Each participating organization and charity recipient received a special gift - KOI Honey Spiced Raw Milk Toast - to share love and support each other. Through this token of appreciation, the Central District 50 Arashi Group hopes to string together a marathon for public welfare, so that more people will support sports and young people to realize their dreams.
