FIFA is accelerating preparations for next summer's Club World Cup in the United States. According to The Athletic's Adam Crafton, FIFA president Gianni Infantino has assured broadcasters around the world that details of the tournament's venue will be revealed by the end of September. The promise adds an air of urgency to preparations for the tournament, and is particularly crucial for teams who are in talks with stadiums and cities across the US.
Infantino has been in close communication with broadcasters in an effort to boost their interest in the new Club World Cup. Given FIFA's reliance on television revenues to support the tournament, convincing broadcasters of the tournament's value is crucial. However, broadcasters remain wary of broadcasting costs, scheduling conflicts, the new format and the composition of the teams.
Broadcasters are particularly concerned that the Club World Cup schedule overlaps with events such as the Women's Europa League and the Wimbledon Tennis Championships, potentially distracting viewers. Broadcasters' concerns are further exacerbated by the eligibility of big-name clubs such as Manchester United, Arsenal, Liverpool, Barcelona and Milan, as well as Riyadh Victory, where Crowe plays, and Miami International, where Lionel Messi is playing.
The success of the new Club World Cup, a 32-team soccer event, depends on organization and execution. While key elements such as venues, training bases, sponsors and broadcasters have yet to be finalized, FIFA has promised to announce the venues within a few weeks and plans to release more information before the draw in December.
It is worth noting that Paris Saint-Germain president Nasser, as president of the European Club Association, spoke with Infantino to express the expectations of Europe's big clubs for the Club World Cup. These clubs expect comparable returns to the Champions League from the reformed tournament, which will boost the tournament's commercial value.
At a time of both challenges and opportunities, FIFA needs to quickly address the organizational issues to ensure the smooth and successful running of the Club World Cup. The timely announcement of venues will bring anticipation and comfort to broadcasters and fans around the world.
