FIFA is busily working on next summer's new Club World Cup in the United States. President Gianni Infantino has assured global broadcasters that venue information will be revealed by the end of September, according to Adam Crafton of The Athletic. The news has put pressure on preparations, especially those teams negotiating with venues and cities across the US.
Infantino has been in constant communication with broadcasters recently, trying to boost their confidence and interest in the new Club World Cup. Convincing broadcasters of the value of the tournament is crucial, given FIFA's desperate need for huge television revenues to support the event. However, broadcasters remain cautious due to differences in the valuation of broadcasting costs, scheduling conflicts with other major sporting events, and uncertainty over the new format and teams.
Broadcasters are particularly concerned that the Club World Cup schedule overlaps with major tournaments such as the Women's Europa League and the Wimbledon Tennis Championships, potentially affecting viewers' viewing choices. Broadcasters' concerns are exacerbated by the ineligibility of big-name clubs such as Manchester United, Arsenal, Liverpool, Barcelona and Milan, as well as the absence of Riyadh Victory, where Crowe is playing, and the unknown status of Lionel Messi's Miami International entry.
The success of the new Club World Cup, a 32-team soccer event, depends on the organization and execution of the tournament. While key elements such as venues, training bases, sponsors and broadcasters have yet to be finalized, FIFA has made it clear that it will be announcing the venues in a few weeks and plans to make further announcements before the draw in December.
Notably, Nasser, the president of the European Club Association and president of Paris Saint-Germain, also spoke with Infantino and expressed his expectations and concerns about the new Club World Cup. These clubs are generally looking for returns comparable to the Champions League from the reformed tournament, which will demand a higher commercial value for the tournament.
In the face of challenges and opportunities, FIFA needs to address the organization of the tournament as soon as possible to ensure the smooth running and success of the new Club World Cup. The timely announcement of the venue will bring anticipation and comfort to broadcasters and fans around the world.
