FIFA is pressing ahead with preparations for the new Club World Cup in the United States next summer, and according to The Athletic's Adam Crafton, FIFA president Gianni Infantino has made a commitment to global broadcasters that details of the tournament's venues will be unveiled by the end of September. This has undoubtedly created a tense atmosphere in the build-up to the tournament, especially for teams who are on a tight timetable to negotiate with US stadiums and cities.
Infantino has been in frequent communication with broadcasters in an effort to boost their interest and confidence in the new Club World Cup. Given FIFA's desperate need for high TV revenues to support the tournament, convincing broadcasters of the tournament's value is crucial. However, broadcasters remain wary, mainly due to differences in the valuation of broadcasting costs, scheduling conflicts with other major sporting events, and uncertainty over the new format and teams.
Broadcasters are particularly concerned about the overlap of the Club World Cup schedule with important events such as the Women's Europa League and the Wimbledon Tennis Championships, which could affect viewers' viewing choices. In addition, broadcasters' concerns are compounded by the fact that well-known powerhouse clubs such as Manchester United, Arsenal, Liverpool, Barcelona and Milan are not participating in the tournament, while the eligibility of Riyadh Victory, where Crowe plays, and Miami International, where Messi is playing, is still unclear.
The success of the new Club World Cup, a 32-team soccer event, will depend on the level of organization and execution of the tournament. Although key elements such as venues, training bases, sponsors and broadcasters have yet to be finalized, FIFA has committed to announcing the venues within a few weeks and plans to make further announcements before the December draw.
Notably, Paris Saint-Germain president Nasser, as president of the European Club Association, also expressed to Infantino the expectations and concerns of Europe's big clubs about the new Club World Cup. These clubs are generally looking for returns comparable to the Champions League from the reformed tournament, which will demand a higher commercial value from the event.
With both challenges and opportunities, FIFA will need to resolve the various issues that have plagued the organization of the tournament as soon as possible to ensure the smooth running and success of the new Club World Cup. The timely announcement of the venue will undoubtedly bring anticipation and comfort to broadcasters and fans around the world.
