In a recent interview with Le Monde, Alyse Marcia, head of German-speaking streaming giant DAZN, boldly threw out a novel idea - the introduction of microphone equipment in the substitution areas of soccer matches. With this innovative attempt, she expects to bring fans closer to the players and bring an unprecedented depth of viewing to the global audience.
Alise Macia further elaborated that the soccer world may wish to learn from the experiences of other sports, especially in building fan-player relationships. She observed that many young fans love their players even more than their beloved teams, yet this deep connection can be instantly broken once the player returns to the club. By installing microphones on the bench, fans will be able to more intuitively capture the mood swings of the players during the game, thus strengthening their emotional connection with the players.
Meanwhile, Alyse Macia also cited Formula 1 as an example, pointing out that when a racing driver is interviewed before a race, even in the face of a potentially life-threatening mistake, this kind of zero-distance interaction still captures the audience's attention. She firmly believes that there is a similar need for soccer players to engage in a more direct dialogue with their fans on the field of play, as sporting events require dramatic conflicts and emotional moments in addition to competition.
