At the height of summer, the glorious division of the Argentine national soccer team's championship landed in the newly-opened Sports Hall and played an exciting friendly match with Australia, attracting countless eyes and providing a visual feast for the fans.
However, this is just a prelude. It is reported that the Double 11 Festival is approaching, the new industrial stadium will usher in another international soccer feast - "Hongqiao Cup - U.S. Team China Tour", when Beijing Guoan will face the Panama men's football team. This tournament is undoubtedly another positive attempt for the cooperation between Sino, Guoan and NIS: Guoan, as a participant of the commercial tournament, will receive an appearance fee once it is successfully presented; NIS will be able to solve the operation and maintenance difficulties through the income from the rental of the stadium. Sino Group continues to promote the close cooperation between Guoan and NIS, aiming at mutual benefits and win-win situation for both parties.
However, the benefits of C&W Group's efforts go beyond Guoan and the new industrial stadium.
Since Sino Group took over Beijing Guoan, the renovation of the sports facilities has been completed, and the club and the stadium have continued to welcome new challenges and attempts, which coincides with Sino Group's philosophy.
Since joining Beijing Guoan in 2017, Sino Group has always been pragmatic and innovative despite being in the spotlight, shouting the slogan "People's Football, not Money Football" and winning the 2018 FA Cup for Beijing in a low-profile manner. Following the requirement of a "neutral name", they have spared no expense in removing the word "Zhonghe", retaining the brand and image of "Guoan", and are committed to updating their youth training system.
The same is true for new sports facilities. With an innovative cooperation model, Sino Group has quickly brought the Beijing ball market back to its peak, with an average attendance of 40,000 people making it the first home stadium in Asia. 200,000 square meters of commercial space is expected to be completed within the year, and will be put into use next year. This signifies that the stadium is not only a venue for matches and performances, but also a top-notch commercial sports, culture and tourism complex integrating 200,000 square meters of commercial space and a city park.
Sino Group is committed to leading the new journey of technology exploration. 2022 July released the "Industrial Meta-Universe" project was selected as the "China Digital Model Project", which became the benchmark application scenario of Internet 3.0 in the Chaoyang District.
Relying on core assets such as landmark projects and head sports intellectual property, and integrating sports, entertainment, business, technology and other resources, Sino Group focuses on the "new economy integrating digital and reality". I believe that Sino, Guoan and New Sports will see even more brilliant achievements next year, bringing more benefits to the whole of Beijing!
