After three years of hibernation, with the relaunch of offline sports events, the passion of the fans is like a volcano erupting, quickly ignited. CBA tickets are selling like hotcakes, tickets for the Sudirman Cup final are sold out in seconds, and the Chinese Super League has also ushered in a "retaliatory buying" frenzy.
The Chinese Super League (CSL) 2023 season officially kicks off on April 15, with the opening ceremony to be held at the new stadium, where hosts Beijing Guoan and Meizhou Hakka face off.On April 11, Beijing Guoan opened the first round of loose ticket sales, and within just five minutes, all the booths were sold out.
Despite the general increase in the price of annual tickets for clubs, the enthusiasm of the fans is getting higher and higher. According to incomplete statistics, 14 clubs in the Chinese Super League have sold annual tickets for home games, and the enthusiasm of fans to buy tickets has increased rather than decreased.
Beijing Guoan annual ticket sales set a new record, launched on March 29th, the price of ordinary annual ticket ranges from 2,400 yuan to 950 yuan, parent-child annual ticket children under 12 years old half price. Only 15 minutes later, Guoan sold more than 10,000 sets of annual tickets, 25,000 "New Workers' Stadium" annual tickets have basically sold out.
The interior stands of the new stadium are divided into four tiers and the seating capacity has been expanded from 65,000 to 68,000, with the first row of fans only 8.5 meters away from the stadium, providing fans with a better viewing experience.
Tianjin Jinmen Tiger, Shandong Taishan and other clubs' annual ticket sales are booming, with one day's sales exceeding the sum of all annual tickets for the 2019 season. In order to meet the demand of fans, clubs are studying to increase the number of annual tickets.
It is worth mentioning that the new season clubs still have a large number of "inventory" tickets to be digested. Shanghai Shenhua announced that fans holding 2020 season packages and joint tickets can exchange their valid payment vouchers for 2023 season home packages and joint tickets.
Sporting events have seen fans buying tickets with a vengeance, and the public's enthusiasm for watching the matches is surging like a tidal wave. 2023 Badminton Sudirman Cup final tickets sold out quickly, and home and away matches such as the CBA League and the Chinese Super League have also seen a frenzy of ticket purchases.
International events are equally hot, with record ticket sales for the NBA, Women's World Cup, etc. Global ticket revenues from sporting events are expected to reach $29 billion in 2023, with more than 307 million people worldwide purchasing sports tickets.
Figures show that US gate receipts will exceed $13 billion, with the UK and China close behind. The commercial value and impact of the game will be back on track as the epidemic fully opens up, major events return offline and fans return to the game.
