Under the blazing sun of the capital on July 17, a piece of news quietly exploded: the Beijing
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The soccer club shelved a cool Frisbee with the team logo on its own official store, with a price tag of up to 88 yuan a piece. The move quickly ignited a microblogging hotspot, with many fans chiming in to point out that the
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This move is slightly "bold". I found on Taobao, the same type of Frisbee prices are mostly in the 20-50 yuan range, such a disparity in pricing, it is no wonder that the fans will provoke widespread discontent.
In fact, the sale of club souvenirs in the world has long been commonplace, to 16 years of Euro, for example, only souvenir sales of up to 300 million euros. However, domestic soccer clubs due to the establishment of the team time is not long, the team's cultural roots are still shallow, the sale of souvenirs once became an unattended fringe area.
Even in Beijing, which has a huge fan base
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In the souvenir sales have not been spared, and even suffered a collective bombardment of fans. More crucially, in recent years, China's soccer level is declining, performance and market are closely linked to the operation of the Super League teams can be described as a long way to go.
Currently, the Chinese Super League is in the midst of intense competition, but both the media, public opinion and fans have felt an inexplicable dreariness. If you use four words to describe this year's Super League, it is "earthy". In the past, the Guangzhou duo star-studded, Paulinho, Konka, Zahavi and other superstars lead, but this year, their performance but let people can not lift the spirit, and even double bottom. Fans ten years to grind a sword, waiting for the team's rise. But the years do not wait for people, our soccer should put more energy into youth training and team culture construction, rather than overdrawing the enthusiasm of the fans.
