At the end of June, the Beijing Youth Daily reporter revealed the latest development of the Chinese Super League. It is reported that the preparatory group of the Chinese Football League (CFL) has recently released the third and final league participation fee for the 2021 season in advance, the so-called "league dividend", which has entered the accounts of the clubs (for the 2021 season) one after another. According to internal sources, the average "dividend" is more than 3 million dollars, making each club's cumulative "dividend" in the 2021 season close to 10 million dollars. Although this figure seems insignificant in front of the tens of millions of dollars invested during the period of "Golden Dollar Football", it is undoubtedly a valuable aid for most clubs that are facing economic difficulties. By doing so, the organizers of the Chinese Super League have demonstrated their full support for the clubs and conveyed their firm determination to overcome the difficulties together.
Meanwhile, news has been circulating on the internet that the Chinese Super League (CSL) Shenzhen Football Club (SZFC) has paid out one month's salary to its staff before facing the Tianjin Jinmen Tigers. Although the destination of the funds has not been officially confirmed, but the Beiqing Daily reporter after a number of verification, confirmed that the preparatory group of the CFL did in fact earlier this week through the Super League company to the clubs issued the third "participation fee" in the 2021 season, which is also commonly known as the "league dividends The second is the "league bonus", which is commonly known as the "league bonus".
In fact, as early as April this year, that is, two months before the start of the new season of the Chinese Super League, the preparatory group of the Chinese Football League through the Chinese Super League company to the clubs issued the 2021 season of the Chinese Super League dividends, and then issued a second "dividends". Each time, each club received an average of about 3 million dollars in "dividends".
At a media briefing in April, Liu Jun, deputy head of the CFL preparatory team, said frankly that clubs and the Chinese Super League are currently facing enormous operational pressure, with a number of clubs facing varying degrees of economic hardship, and that the commercial operation and development of the Chinese Super League is facing unprecedented challenges. As a result of the epidemic, the league's competition system has been changed and the schedule has been shortened in the past two seasons, which has adversely affected the league's revenue. Difficulties were also encountered in securing receivables. Nonetheless, the tournament organizers have continued to implement the payment of participation fees in accordance with the principle that "one subsidy will be paid to the clubs as soon as possible upon receipt of the subsidy".
It is reported that each club in the Chinese Super League received an average of last season's league "dividends" of about 3 million yuan, plus the previous two average cumulative total of about 6 million yuan, each 2021 season of the Chinese Super League "dividends" cumulative total of about 10 million yuan (the difference is up to about 500,000 yuan). Due to the different performance of each team and related reference data, there is a certain difference in the amount of "dividends" received by each club, but the difference is at most about 500,000 RMB.)
Although 10 million yuan is just a drop in the bucket for most of the clubs in financial difficulties, it can help the clubs alleviate their urgent needs to a certain extent, and provide some financial support for the normal preparation and participation of the teams. For the tournament organizers and the majority of clubs, the key to getting out of the predicament is still to improve the quality of the league, improve the brand appeal of the Chinese Super League, so as to enhance the commercial value of the league.
