According to a report on October 12, 2021 BST, our top soccer league powerhouse
Beijing Guoan (soccer team)
Officials unveiled the three candidate designs for the team's new logo and invited the majority of
national security
Fans participate in voting.
Back in the late 2020s, the CFA implemented a policy aimed at de-corporatizing the names of various professional clubs. With the attention, support and assistance of many parties, the
Beijing Guoan (soccer team)
The name, which had been used for almost thirty years, was retained. After the change of ownership, the club also launched a project to renew its logo.
Adhering to the concept of "integrity and innovation", the new logo design retains the classic elements to the greatest extent possible without making subversive changes. While retaining the green shield and ribbon, the lines have been optimized, making the spatial layout of the new logo more reasonable and more in line with the aesthetics of the digital era.
The core graphic of the new logo also incorporates a brand new totem concept, which not only contains richer cultural connotations, but also shows the
Beijing Guoan (soccer team)
There is a strong connection between the spirit and the culture of this city. In terms of the main colors, the new logo follows the yellow-green color scheme, while drawing on the colors of yellow and green glazed tiles in the ancient buildings of the capital and making minor adjustments so that it meets the aesthetic standards and highlights the characteristics of Beijing.
Given the significance of the logo update to both the Club and the fanbase, it is important to ensure that the new logo receives
Beijing Guoan (soccer team)
Fans love and recognize the club, the club decided: through online voting, combined with the current three different core graphic design of the logo, and invite the fans to participate in the decision-making, and ultimately choose the club's new logo.
