The Shanghai International Automobile Exhibition (Auto Shanghai), which attracted global attention, opened in grand style, in which a newborn automobile brand, Hengchi series under Evergrande Automobile, quickly became a highlight of the exhibition with its extraordinary charm. Hengchi brand, which started from scratch, launched nine high-end models at the auto show, each of which is a work of art. Whether it was the design of the booth, the lighting arrangement or the background of the stage, all of them demonstrated their extraordinary momentum and became the absolute focus of the show, with a soaring popularity that no one could match.
The editor's shock to Evergrande does not lie only in how outstanding the models it launches are, but also in the strong capital power demonstrated behind Evergrande's car manufacturing. Evergrande clears the obstacles with money and is determined to leave a deep mark on the spotlight.
It is reported that this year's auto show brought together 1,000 exhibitors from all over the world, including Tesla, Mercedes-Benz, BMW and other famous domestic and international automobile brands. However, after the auto show came to an end, what people talked about most were two car companies: Tesla and Evergrande Motor's Hengchi. Tesla's exposure was greatly increased by a female owner's rights defense incident at the auto show, while Evergrande Auto won a very high level of attention by virtue of its strong promotion and publicity and powerful presence at the auto show, covering almost everyone's sight.
Liu Yongzhuo, the executive vice president of Evergrande Group and president of Evergrande Automobile Group, was once the head of Evergrande soccer. He led Evergrande soccer to start from zero, and realized the brilliant achievements of eight consecutive titles in the Chinese Super League and two times in the Asian Championship. All of this stems from Liu Yongzhuo's bold investment and strategic layout in the soccer world. Now, he puts the same passion and wisdom into Evergrande Automobile and is committed to building an automobile empire belonging to Evergrande.
