On a dusty Sunday morning, the Serie A staged an uneventful "color duel" as Juventus sat at home and battled AC Milan to a 0-0 draw. Juventus' three consecutive defeats are worrying for the fans, but the team's ability to attract money is still solid. The team and the jersey chest advertising partner Gip reached a renewal of the contract, the amount of money from 42 million euros soared to 45 million euros, this increase is as high as 50%, even beyond the championship-winning Inter Milan.
With Inter Milan locking up the title early, this matchup has taken on a new meaning as the "battle of the runners-up". Despite the lackluster performance of both sides, AC Milan still has a five-point lead over Juventus. Juventus did not have to worry about European competitions this season, and despite the lack of success, they were unexpectedly given extra favor by sponsor Gip, who renewed their contract for a whopping 45 million euros.
It would be unfortunate for a Serie A team to receive only 20 million euros in shirt advertising sponsorship. Inter Milan's "fat contract" of 30 million euros per year is a rarity. Juventus, on the other hand, gets a "sky-high deal", thanks to the fact that Jeppe is a brand of the Anelli family group, which owns Juventus. Supporting the team is naturally part of the family's ambition. In addition, Juventus is expected to win the next ticket to the Europa League, which is another important reason for the sponsors to increase the amount of the contract extension.
